skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration
Sponsored by:

OTC Marketing Awards Entry Deadline 29 August 2022

Now in its 27th year, the OTC Marketing Awards bring together hundreds of senior decision makers to meet and network.

Entries are welcomed from consumer healthcare companies, including UK retailers, agencies and associates; and submissions must relate exclusively to OTC brands, marketed in the UK, including licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, plus numerous selected unlicensed healthcare products.

KEY DETAILS
  • Entries close 29 August 2022
  • Ceremony 29 November 2022
  • £99+VAT entry fee
  • Royal Lancaster Hotel, London

Known as ‘the Oscars of the industry’, the OTC Marketing Awards proudly recognise and reward the very best brands in OTC healthcare. The closing date for entries is 29 August 2022, and the qualifying period for submissions is August 2021 - August 2022. All Awards entries will be carefully reviewed by an independent Judging Panel - a group of senior industry experts from around the world, handpicked for their experience and objectivity. This prestigious annual event of networking and celebration will incorporate a gala black-tie dinner and Awards ceremony, on Tuesday 29 November at the Royal Lancaster Hotel, London.

OTC Marketing Awards categories 2022

Download All

OTC Company of the Year

For the 4 Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500-word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2021 to August 2022.

WHAT YOU NEED TO KNOW

Before submitting your entry, please ensure that you have obtained authorisation from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

OTC Brand of the Year

For the 4 Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500-word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2021 to August 2022.

WHAT YOU NEED TO KNOW

Before submitting your entry, please ensure that you have obtained authorisation from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

OTC Launch of the Year

For the 4 Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500-word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2021 to August 2022.

WHAT YOU NEED TO KNOW

Before submitting your entry, please ensure that you have obtained authorisation from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

OTC Brand Revitalisation of the Year

Sponsored by

For the 4 Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500-word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2021 to August 2022.

WHAT YOU NEED TO KNOW

Before submitting your entry, please ensure that you have obtained authorisation from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Most Innovative New OTC Product

This Award is open to any OTC product – either a new brand or a line extension to an existing brand – launched between August 2021 to August 2022. Judges will be looking for innovation in terms of active ingredients, switch of legal status, delivery format, packaging and/or market positioning. Samples must be submitted.

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the product (500 words maximum)
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the product (500 words maximum)
  • Evidence that the campaign & product was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best Big Budget OTC Marketing Campaign

Sponsored by

This Award is designed for big-budget OTC brands which have been supported by a total marketing spend – both above-the-line and below-the- line – exceeding £0.5 million between August 2021 to August 2022.

Your entry can be for the umbrella OTC brand or for a product/sub-brand of the umbrella OTC brand. Please provide an overview of all the main marketing initiatives, such as advertising, public relations, and training. Sponsorship campaigns should also be submitted in this category if the spend is eligible. Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a big budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

Please note: Products/sub-brands of a big-budget umbrella OTC brand may not be entered individually for the Best Niche OTC Marketing Campaign.

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the marketing campaign (500 words maximum), including a list of the media used and timings
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the campaign (500 words maximum)
  • >Evidence that the campaign was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best Niche OTC Marketing Campaign

This Award is designed for OTC brands which have been supported by a total marketing spend – both above-the-line and below-the-line – of up to and including £0.5 million August 2021 to August 2022. By OTC brand, we mean the overall umbrella OTC brand. Line extensions of umbrella OTC brands can only enter for this Award if the total marketing spend for the umbrella OTC brand falls within the definition of a small budget. Please provide an overview of all the main marketing initiatives – advertising, public relations, etc – for the brand. Sponsorship campaigns should also be submitted in this category if the spend is eligible.

Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a small budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

Please note: Products/sub-brands of a big-budget umbrella OTC brand cannot be entered individually for this Award.

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the marketing campaign (500 words maximum), including a list of the media used and timings
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the campaign (500 words maximum)
  • Evidence that the campaign was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Social Media Campaign

This Award is open to any social media campaign aimed at consumers, patients or healthcare professionals run on social networks like Facebook, Twitter, LinkedIn, or other social platforms – for an OTC brand between August 2021 to August 2022. Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience.

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the marketing campaign (500 words maximum), including a list of the media used and timings
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the campaign (500 words maximum)
  • Evidence that the campaign was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Digital & Mobile Marketing Campaign

This Award is open to any digital or mobile campaign (excluding terrestrial and satellite television) aimed at consumers, patients, or healthcare professionals – such as mobile device apps, websites, email marketing, for an OTC brand between August 2021 to August 2022.

Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience.

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the marketing campaign (500 words maximum), including a list of the media used and timings
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the campaign (500 words maximum)
  • Evidence that the campaign was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Audio-Visual Advertising

This Award is open to any television or video advertising campaign – excluding sponsorship and point-of-sale broadcasting – for an OTC brand running between August 2021 to August 2022. This can include television commercials, videos created for social media, and YouTube channels and videos.

Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the marketing campaign (500 words maximum), including a list of the media used and timings
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the campaign (500 words maximum)
  • Evidence that the campaign was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Public Relations Campaign for a Consumer Healthcare Product

This Award is open to any trade or consumer public relations campaign running August 2021 to August 2022 for an OTC product.

Judges will be looking for evidence that the campaign’s objectives have been realised in terms of measurable results. Entries are invited for initiatives including trade-press launches, innovative pharmacist training and brand involvement, help-lines, disease awareness days, healthcare websites, consumer information packs, work with patient or healthcare professional groups, activities supporting sponsorship campaigns, newsletters or a myriad of other activities and techniques that can be used to promote the personality and use of an OTC brand indirectly to a target audience.

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the marketing campaign (500 words maximum), including a list of the media used and timings
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the campaign (500 words maximum)
  • Evidence that the campaign was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Packaging Design

This Award is for any OTC brand launched or repackaged between August 2021 to August 2022.

Judges will be looking for packaging that is not only informative and practical to use, but also gets noticed on the shelf and conveys the essence of the OTC brand. Judges will also be interested in the design of any patient information leaflet. Samples must be submitted.

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the marketing campaign (500 words maximum), including a list of the media used and timings
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the campaign (500 words maximum)
  • Evidence that the campaign was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Pharmacy Training & Learning

This Award is open to any pharmacy education, learning and/or training initiative running between January 2021 to July 2022 for an OTC product, brand, or portfolio of OTC brands. Education and training initiatives in a variety of formats – including training manuals, digital and/or online guides and seminars – are eligible to enter for this Award. The scale of training is unimportant: entries may range from a single seminar up to an extensive programme comprising many different elements.

The target audience could be either pharmacists or their assistants or both. Judges will be particularly keen to see evidence that the training achieved its objectives.

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the marketing campaign (500 words maximum), including a list of the media used and timings
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the campaign (500 words maximum)
  • Evidence that the campaign was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Trade Advertising & Sales Support

This Award is open to any trade and/or professional advertising campaign and/or support package for an OTC brand running between August 2021 to August 2022. Advertising in any type of trade/professional media – online, magazines, newsletters, or a combination of some or all of these – is eligible to enter. This Award is also open to sales packages – alone or in combination with trade and/or professional advertising – such as in-store promotions and point-of-sale materials.

Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s). Salesforce teams should also enter this category. Demonstrate the use of in-store support given by sales teams including face-to-face engagement, sales strategy support, trade planning, partnership agreements. Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

To enter this category, please answer the following:

  • Description of the main elements of the marketing campaign (500 words maximum), including a list of the media used and timings
  • Description of the main objectives of the campaign (500 words maximum)
  • Description of any innovative features of the campaign (500 words maximum)
  • Evidence that the campaign was effective (500 words maximum)
  • Electronic sample materials

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Sustainable OTC Product of the Year

This Award is open to any OTC product launched between August 2021 and August 2022 which has been designed to be more sustainable/environmentally friendly. This could include use of recycled materials or sustainable ingredients, recyclability of packaging, reduced environmental impact in the manufacturing process, or encouraging consumer behaviour change.

WHAT YOU NEED TO KNOW

There is an entry fee of £99.00 plus VAT for the entered Awards. Entries will not be processed until payment is received.

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

The Judges

Enter Now

Ready to submit your entry to the OTC Marketing Awards 2022? Enter today to be in with a chance of winning a prestigious OTC Marketing Award

Enter Now

Want to sponsor an award?

The OTC Marketing Awards recognise and reward the best of the British OTC industry. These unique and highly esteemed awards, focus exclusively on the suppliers of OTC products - from non-prescription medicines and food supplements, to selected unlicensed healthcare products, across the pharmacy, retail and grocery sectors. As a sponsor, you will benefit from months of targeted, high-profile branding to the UK OTC industry, before, during and after the Awards.

Sponsor Opportunities

Headline Sponsor

Maxwellia is a pioneering British start-up pharma company building a pipeline of new consumer healthcare brands that will help people look after themselves. We do this by converting prescription medicines to versions that people can buy in pharmacies. This process is known as switching and we have just launched Lovima® our game changing daily oral contraceptive pill, this is the first in a series of innovative consumer healthcare brands that Maxwellia plans to bring to the pharmacy.

Switching is a rigorous regulatory process facilitating the safe supply of medicines under the supervision of a pharmacist. Maxwellia’s ambition is to widen access to a range of medicines and broaden the role of pharmacist so that people can access the advice and medicines they need to manage their health without the need for a GP appointment and prescription. That way more people can have easy access to the medicines they need to improve their health and quality of life.

Venture capital backed and based in the Life Sciences hub at Alderley Park in Cheshire. Maxwellia are poised to create another major step-change in women’s health with a breakthrough product launch in 2022.

Innovation is our everyday, changing the way people manage their health is our mantra.

our 2022 sponsors

PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK. These are medicines, including traditional herbal remedies, self care medical devices and food supplements that can be sold at pharmacies, or retail outlets such as supermarkets and convenience stores, without a prescription.

It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members.

Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products.

This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.

Purple is an international agency with offices across the UK, Germany, Italy, Mexico and Brazil. But our global reach doesn’t stop there. As part of our parent company HH Global, we have a presence in 65+ countries, and we just keep growing.

Regardless of where we are, our teams share a common purpose: to make communications that actually work – across creative strategy, campaign development and creative production.

PREVIOUS OTC MARKETING AWARDS CEREMONIES

Want to view previous OTC Marketing Awards? Take a look back at our previous Awards and winners.

2021
OTC MARKETING AWARDS 2021

1 December, 2021

2020
OTC MARKETING AWARDS 2020

5 March, 2020

2019
OTC MARKETING 2019

7 March, 2019

got a question about the awards?

Please enter your name
Please enter your email
Please enter your valid email
Please enter your question
Please accept the terms & conditions
Senior Events Manager

natalia.kay@informa.com