Having begun my career in category management over 16 years ago I have spent 11 years in the healthcare industry when I joined LloydsPharmacy in 2011. Over this period I have been honoured to be part of the acquisition and integration of the Sainsburys pharmacies, numerous store transformation programmes, launching key innovation to offer patients better access to primary care and the implementation of a new digital platform and operations as Head of Category Management and eCommerce for LloydsPharmacy.
Managing Director | Superintendent Pharmacist, Whitworth Chemists
Jay is the Managing Director and Superintendent Pharmacist for Whitworth Chemists Ltd a well-known, large multiple independent pharmacy chain, based in the North of England. Jay is a Board Member of the NPA, the Chair for Tees LPC, designated as a Fellow of the Royal Pharmaceutical Society and holds a Master’s degree in Law.
Healthcare Communications Consultant
Emma has worked in healthcare communications for 25 years, both in creative communications agencies for many leading OTC brands and in house. Emma was previously Director and Head of Consumer Healthcare Communications UK at GSK, covering the OTC and oral care brands. Emma is currently, Head of Corporate Communications Europe, at Bristol-Myers Squibb biopharmaceuticals company.
Marketing and Communications Director, Alliance Healthcare UK
Pamela Bower-Nye joined Alliance Healthcare UK in February 2022 as Marketing and Communications Director.
Her previous roles have included several executive marketing positions of Global Brand Director and Marketing Director at major companies including Mars, Britvic, Nestle and Diageo, based in the UK, the US and also Europe.
Pamela’s remit is to lead the marketing and communications agenda for Alliance Healthcare UK, working closely to understand the customer to help drive the growth of the business and to build and market our brand credentials to manufacturers as well as healthcare professionals in the UK.”
Tim runs Muzeable a consultancy helping health/wellness businesses unlock growth through strategy and innovation.
He spent 11 years at GSK in Global/UK roles including as UK Marketing Director Healthcare. Prior to GSK he worked in FMCG brand consultancy & since he managed a 45-person international market research agency.
He has several Board Advisory roles. Sign Salad, a consultancy helping brands leverage cultural insight; Brand Champions a healthcare marketing consultancy; Four Engage, a social media marketing agency and The British Brands Group a membership body for brand owners. He is a member of the Marketing Group of GB.
International Healthcare Client Services Director, The Purple Agency
Nick Burgoyne has 20+ years of healthcare experience in both agency and client-side roles, most recently as International Healthcare Client Services Director at the Purple Agency.
Nick’s current role encompasses both Pharma and Consumer Health markets and he can draw experience from both of those sectors. Having worked for leading companies such as Pfizer Consumer Health and Novartis, Nicks's Consumer Health experience spans categories including upper respiratory, baby brands, smoking cessation and cough cold, working on household brands such as Benylin, Calpol, Nicorette, Savlon and Benadryl.
His Pharma expertise spans numerous therapy areas, including ophthalmology, oncology, cardiology, HIV, haemophilia, diabetes, Alzheimer’s and psoriasis. He has a deep understanding of prescription medicines, over-the-counter and consumer markets at local, European and global levels.
During his career, Nick has led a host of European and UK launches, supporting every step from strategic brand planning to campaign message development.
As well as being committed to client satisfaction and agency growth, Nick is driven by a desire to elevate brand performance through targeted strategy and insightful, behaviour-changing messaging. Although he is particularly passionate about digital marketing, he highly values traditional client relationships and brand-building techniques.
Director of Communications, Advertising Standards Authority (ASA)
Donna is Director of Communications at the Advertising Standards Authority (ASA), the UK’s independent advertising regulator.
Prior to joining the ASA in May 2022, Donna was Executive Director of Policy and Communications for PAGB, the consumer healthcare association. She has previously also worked at the Chartered Society of Physiotherapy, Diabetes UK, the British Lung Foundation and two full service communications agencies.
Simon is one of the founders of Punktuate! (an award winning ad agency who help clients in the health, beauty and wellbeing space plan, create and sell their brands and products). Prior to Punktuate! Simon led healthcare advertising at Ogilvy in the UK and other agencies. He started his career as a formulation scientist at Boots on brands like Nurofen and has been a convenor of the Changing face of Medicine project at the Academy of Medical Royal Colleges. In his spare time he is a senior visiting fellow at the University of Lincoln and is exploring the future of all things healthcare and marketing.
Brand and Marketing Management, OTC Pharmaceuticals and Medical Devices
Penny set up Brilliant Basics in 2011, however her award-winning career in OTC brand marketing started on Canesten at Bayer Plc more than 20 years ago and continued at Boehringer Ingelheim. More recently she has held roles at HRA Pharma (now part of Perrigo) alongside contracts with family-owned SMEs and international start-ups.
A specialist in Women’s Health, Dermatologicals, Food Supplements, Pain Management and Digestive Health, Penny has significant strategic and tactical experience. Her knowledge of OTC retail and e-commerce is deep, as is her understanding of digital and traditional communications channels to promote OTC brands.
Consultant, The Difference Collective
Anna is a senior, independent communications practitioner, with 25 years’ PR experience working with OTC and prescription medicines as well as with healthcare providers.
Anna is passionate about communicating effectively on health and wellbeing. Anna started her career in nursing, before heading into PR, initially working on consumer brands including Eucerin and Sudocrem. She now works across prescription and OTC medicines and most recently qualified as a Nutritional Therapist.
Director of Consumer Health & Beauty, Evoke Mind+Matter
Amy has 17 years of experience working in marketing communications, with the last 14 specialising in healthcare at Pegasus, now Evoke Mind+Matter. Her current role sees her head up the Consumer Health and Beauty division, leading integrated behaviour change campaigns across a large variety of clients including retail, OTC and dermatology. Her experience spans the full spectrum of global and local creative communications.
Director of External Regulatory Affairs, Nelsons
Steve has worked with Nelsons for more than 20 years and is the Director of External Regulatory Affairs. He has 25 years experience in the field of Global Regulation covering cosmetic, pharmaceutical, botanical and nutritional products as well as Medical Devices.
During his career Steve has worked on and managed regulatory & compliance projects in North, Central and South America, Europe, North & East Africa, Asia and Australasia.
Steve currently holds board positions with various industry trade bodies in Europe, where he represents the UK industry and their interests, and is a Member of various Pharmacopoeial Committees in the United States.
Steve is currently Chairman of the Health Food Manufacturers Association (HFMA), the UK’s leading trade body representing the Natural Healthcare and Food Supplement industry.
Steve has Joint Hons Bsc in Applied Biology, and is Nelsons Qualified Person in Pharmacovigilance (QPPV).
Dr. Stephen Mann is a consultant physician to the pharmaceutical industry and Founder Editor of the journal ‘SelfCare’. He was Vice President of European Research and Development at Mc Neil Europe from 1993 – 2005. During that period and as a consultant since, he has been the clinical lead on many innovative switches including several global firsts. Dr Mann has over 30 years of experience in consumer pharmaceuticals and is an opinion leader in the European consumer pharmaceutical industry on new indications for self-medication. He has published extensively on the role of self - medication in modern healthcare.
Consultant, Mason & Glyde
My career has included the role of global creative director at several large agencies, overseeing the strategic and creative development of some of the most successful OTC brands.
In over 30 years of industry experience I am proud to have produced hugely effective and award-winning consumer, B2B, Rx and OTC campaigns in multiple categories from haircare to healthcare.
I am a partner at the long-established creative consultancy
Mason & Glyde working with clients and agencies to launch, revitalise and strengthen brands.
I am passionate about surprising, relevant and strategically-focused ideas, so I always welcome the opportunity to judge the OTC awards
Head of the Creative Difference, The Difference Collective
Stuart is a communications professional with over 25 years of undimmed curiosity about health and science. As Head of the Creative Difference at The Difference Collective, he uses evidence-based creativity to tackle society’s greatest health challenges, and help businesses succeed. His insights, innovation and ideas have opened up opportunities for hundreds of clients and been recognised with multiple awards, including a Cannes Lion. He is a Communiqué Awards judge and Visiting Lecturer at the University of Westminster.
Sales Director, Perrigo
Having begun my career in the world of beauty with L’Oreal, I made the transition into Healthcare a decade ago when I joined Omega Pharma as Head of Sales. Over a period of 5 years we grew the organisation through acquisition and commercial initiatives to become a Top 5 OTC Healthcare Information Classification: Generalcompany. As well as the Head of Sales role, I spent 18 months as Head of Commercial Strategy & Implementation. In 2016, following acquisition by Perrigo, I was made Sales Director of both the branded and store brand businesses, a role I still occupy today. We have continued to grow the combined business, with Perrigo today the largest OTC Healthcare company by volume and second largest by value in the UK
Owner/Managing Director, David Mitchell Healthcare Consulting
I was employed by Johnson & Johnson for over 40 years until my retirement in December 2015. I worked in various roles in their pharmaceuticals and consumer healthcare businesses including National Sales Manager and Group Product Manager at Janssen. Commercial Director at McNeil Products, a consumer healthcare joint venture between J&J and MSD focused on POM to P switches. Over the last 8 years of my career, Head of Pharmacy at J&J Consumer.
I was for several years a Trustee Director of the J&J UK Pension Plan, a multi-billion business where I gained valuable experience in a complex, highly regulated environment. I was for many years a director of The Proprietary Association of Great Britain and I am currently Chairman of the Health & Beauty Association.
I have now established my own healthcare consulting business providing high quality health and wellness advice and support to manufacturers and pharmacy owners.
Chief Operating Officer, Partner at Ketchum London
Deirdre has over twenty years’ brand communications experience across a broad spectrum of sectors including Technology, Home & Interiors, Consumer Health, FMCG and Luxury, and a track record of innovative brand building and growth as well as foraging outstanding reputations for corporates on the global stage. She has a customer-centric approach to global and local audiences in multiple channels, combining business acumen and analytical skills with a sensitivity for impactful narrative development.
During her five-year tenure as Managing Director of Ketchum’s Brand Practice, Deirdre significantly grew the London consumer offer, expanding into new areas such as Food & Nutrition, Travel and Entertainment, embedding new techniques and specialist skills. For four years, Deirdre led the expansion of Ketchum’s Creative Services from a team of five to a stand-alone community with expertise in planning, creative, research & analytics and design & production.
Deirdre has held senior consulting roles on Procter & Gamble, Unilever, Signify and Royal Philips focusing on global strategic work for brands, trend research, global activations and multi-format content development from TVCs to social campaign assets. She has extensive operational experience of network management and multi-centre engagement, leading large diverse teams across multiple cultures and countries.
Deirdre’s expertise lies in brand building (brand vision, strategy, equity definition, narrative development, storytelling, integrated communications and influencer marketing), reputation building (stakeholder influence and brand protection) and business strategy. Prior to Ketchum, on the agency side, Deirdre worked at Hill & Knowlton Strategies and at Charles Barker (acquired by Weber Shandwick). Deirdre started her career on the client side at Warner Music. Deirdre holds a Finance degree and a MBS from University College Dublin.
Creative Director, Wordbird
Creative Director with over 30 years experience in consumer and healthcare professional communications, turning sound strategy into ideas that get people thinking.
His job is to make it wonderfully easy for health audiences to say “I get it."
Andrew’s passion is for ideas that challenge, educate and inspire.He has been responsible for many high-profile, award-winning campaigns and was delighted to be asked to judge the OTC Marketing Awards again this year.
Superintendent Pharmacist, Tesco
Superintendent Pharmacist at Tesco Stores for almost 12 years and has worked in the community pharmacy market as both a community pharmacist and a business leader for almost 30 years.
Head of Pharmacy, Day Lewis Pharmacy
A Fellow of the Royal Pharmaceutical Society, registrant with the General Pharmaceutical Council and a Doctoral Student at the University of Bath researching Pharmacogenomics.
As Head of Pharmacy and board member at Day Lewis, one of the largest independent pharmacy chains in Europe with over 260 pharmacies in the UK, Tim’s experience combines pharmacy management with strategic and responsible leadership. He is committed to lifelong learning for all and has been awarded fellowship of the RPS faculty.
Tim is also Chair of the executive operations board of CPPE, on the pharmacy education advisory board at University of Bath, UCL, UEA and the GPhC and a member of Swindon and Wiltshire LPC.
Chief Executive Officer, PAGB, the consumer healthcare association
Michelle Riddalls is CEO of PAGB, the consumer healthcare association, which represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK.
She joined PAGB in June 2019 from Pfizer Consumer Healthcare, where she was Director of Regulatory Affairs for the Northern European Cluster.
Michelle has extensive OTC experience, having worked in the consumer healthcare industry since 2001, and has driven a number of successful product reclassifications.
OTC Hub Lead & Director of Business Development, Thornton & Ross
Ed currently leads the OTC business hub for STADA’s UK organisation, incorporating Thornton & Ross, where his 20+ years of cross-category healthcare experience are put to good use with their wide portfolio - which includes the Covonia, Hedrin, Savlon and Care brands.
During his career, he and his team were responsible for more than tripling the size of Covonia brand, growing Hedrin to become the Number 1 Headlice brand in Europe and evolving Care to become the number 1 selling brand in UK pharmacies - picking up several OTC Marketing Awards along the way. Creative cut-through, insight-led activation of brands and ROI are his passions.
His wider commercial role as Director of Business Development involves identifying opportunities for future growth through licensing, innovation and M&A across the company’s entire UK Consumer Health Business.
Director, Scorer Health
Harriet has over 25 years’ experience in OTC medical affairs. She spent 10 years at Wyeth Consumer as medical director and since then has been running Scorer Health. She supports companies in achieving their desired outcomes using her medical and scientific knowledge whilst navigating regulatory requirements. Recent projects include a major POM to P switch and bringing new medicines to the OTC space.
Chief Operating Officer, Right Medicine Pharmacy
Chief operating officer at Right Medicine Pharmacy Ltd, Richard Stephenson leads 34 pharmacies across Scotland, whilst looking after over 250 employees. Richard is also the Managing Director at Edinpharm Ltd who have over 250 members across the UK.
International Digital Marketing & Ecommerce Strategist, SocialB
Lynsey is an international digital marketing & ecommerce strategist and trainer at SocialB. Skilled in engaging with clients, training and inspiring b2b and b2c clients to achieve `best in class ́ results on an international level. With over 19 years’ experience, Lynsey specialises in providing digital training and services to organisations around the globe. Her technical knowledge and hands-on experience helps organisations innovate and grow their business in international markets profitably. Lynsey also delivers programs as a Google Partner Trainer for the Google Digital Academy. Her clients include: Shiseido, Visa, Armani, PwC, Aston Martin and Colgate Palmolive.
Originally trained as a biochemist, Louise has extensive healthcare experience gained over a PR career that spans 20 years. With agency and in-house pharma company experience, Louise is a senior and rounded communications professional with several award-winning campaigns on her CV.
Partner, VBM Associates
Peter is a partner of VBM Associates and has held several senior positions in the corporate world before establishing himself as a highly experienced strategy consultant in 2006.
Having graduated with a PhD in Chemistry Peter has over 30 years of involvement in Healthcare and Personal Product businesses. Earlier in his career he had senior roles in R&D, Marketing and Commercial Operations at Unilever and Boots Healthcare International including Global Head of Professional Marketing and General Manager of Boots’ Italian business.
Recently, Peter has led projects globally for both major multinationals and private equity backed enterprises. He has a consistent track record of finding value-based pragmatic solutions to complicated business problems.
Head of Regulatory Affairs, JensonR+ Limited
Janet is the Head of Regulatory Affairs at JensonR+ Limited, based in the Nottingham office. Prior to this she ran her own consultancy business, consult2deliver limited, based in BioCity Nottingham and collaborated with OTC Experts. She began crafting her regulatory skills at Thomas Kerfoot and Medeva in Ashton under Lyne, before moving to 3M as the global regulatory lead for Qvar, the first CFC-free beclomethasone inhaler.
Her first role in OTC medicines began at Boots the Chemist, gaining approval of new consumer medicines for the new Republic of Ireland stores, before transferring to senior roles within Boots Healthcare International, supporting Strepsils globally.
Operational roles combined with global regulatory responsibilities saw a return to dry powder inhaled drug development with Vectura. Latterly at Boots Pharmaceuticals she was the head of innovative regulatory affairs, assessing solutions for consumers in healthcare, covering medical devices, food supplements through to reclassification strategies. Janet co founded a networking group for food supplements in the midlands, which meets 2-3 a year, through this is she is able to maintain her awareness of the innovation through borderline products.
CEO and Founder, The Brand Champions
Fiona has over 20 years experience working with big household brand names including British Airways, Clover, Nestle and Benadryl and is a winner of multiple innovation awards, recognised as a ’Rising Star’ by Marketing Week in her early career. After rising through the ranks to become Marketing Director, Fiona spotted an opportunity to take her expertise and create a business that supports both agency and clients. Brand Champions was born. It focuses on Strategy, SOS and Skills, helping clients with large strategic projects, with short-term resource issues and in-house learning and development. Fiona now helps other build champion brands with Brand Champions.