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About Tijana


25+ years of experience

Tijana Ignjatovic focuses on market access and issues relevant to pharma and biotech companies’ strategies. This ranges from conducting payer research on asthma, to hot topics such as wearables.

She helps clients understand how payers see products, and how to calibrate pharmaceutical strategies.

Her team covers a wide range of pharma strategy topics, including pricing and reimbursement, and healthcare reforms.

She has introduced new disease pricing and reimbursement analysis, giving clients timely insights into key drivers of reimbursement and health technology assessment decisions in major markets.

Analyst Articles

Articles by Tijana