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The OTC Marketing Awards 2020 - The Winners are here!

Congratulations to everyone who won and thank you to everyone who entered and attended the Awards on 5th March 2020. To see who won a 25th Annual OTC Marketing Award click here

The prestigious OTC Marketing Awards recognise the best of the British OTC industry. These unique Awards focus exclusively and entirely on suppliers of OTC products – non-prescription medicines, food supplements and selected unlicensed healthcare products – in pharmacy, retail and grocery.

Covering 19 categories including OTC Company of the Year, Best Niche OTC Marketing Campaigns and Most Innovative OTC Product, this awards celebrate the achievements of those making important contributions to the British OTC industry, and you can be a part of the excitement.


Watch highlights from the OTC Marketing Awards 2019






Chemist+Druggist (C+D) has proudly been providing the latest news and analysis to the UK’s community pharmacists and pharmacy staff for 160 years.

A weekly print magazine until 2016, C+D is now a digital-first publication, covering everything from breaking news and in-depth features, to CPD modules, interactive investigations and podcasts.

Our audience has grown with us – we are now read by an average of 100,000 unique users each month.

The C+D brand has also grown, and now encompasses an industry leading jobs website, the annual C+D Awards, and C+D Data – an essential database of around 100,000 pharmacy products. Meanwhile, the monthly Price List book and biannual Guide to OTC and Diagnostics remain essential resources to have at hand in your pharmacy.

Four Health

Beautiful things happen when you put the right ingredients together. It’s the reason that we mix behaviour change experts with content creators, PR gurus with advertising geniuses & sector specialists with insightful planners. It helps us tackle challenges differently. And create seamless, integrated campaigns in health that stand apart from the crowd. It's what we call The Power of Together Four Health delivers integrated solutions for reaching HCPs, patients, policy makers and payers. Our new Well Being service combines consumer tactics, innovation and behaviour change techniques to help those making key decisions about their health and the health of their loved ones.


GSK are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. GSK aim to bring differentiated, high-quality and needed healthcare products to as many people as possible, with 3 global businesses, scientific and technical know-how and talented people.

The Consumer Healthcare business develops and markets an innovative portfolio of consumer preferred and expert recommended brands in the Pain relief, Respiratory, Digestive health, Oral health, Nutrition and Skin health categories.


IQVIA_Consumer_HealthcareIQVIA Consumer Health

Health-conscious consumers move fast. They are connected, and their demands and behaviors are evolving.

To remain relevant, the industry needs to adapt fast and uncover new ways to meet changing consumer expectations, while also tackling competition from aggressive and nimble new market entrants across the OTC medicines, nutritional supplements and personal care sectors.

IQVIA Consumer Health's concept-to-consumer capabilities can help uncover fresh opportunities, innovate quickly, navigate regulatory environments efficiently and communicate effectively, so you are ready for the future of consumer healthcare.


Skills in Healthcare 

At Skills in Healthcare, we provide our clients with a professional set of brand service capabilities.
With our specialist retail healthcare knowledge, we understand our clients' needs and provide flexible cost-effective solutions, with a unique combination of capabilities targeted at realising your brand's potential in pharmacy.

Our capabilities include; Brand support across all or targeted pharmacy dispensing points, tailored Brand sales solutions and detailing solutions, aimed at retail pharmacy, effectively driving distribution, display and compliance, to make your brand stand out, Pharmacy order processing - taking orders and transmitting them to wholesalers or direct to clients.

As well as complete brand management support service, maximising Walgreens Boots Alliance's unique assets, insights and experience, Pharmacy services development, through pharmacist training and education solutions that delivery patient access services to support your brand Rx objectives and bespoke service design and implementation tailored to specific therapies and therapy areas.

Supported by:


PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK.
These are medicines, including traditional herbal remedies, self care medical devices and food supplements that can be sold at pharmacies, or retail outlets such as supermarkets and convenience stores, without a prescription.

It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members.

Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products.

This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.

OTC Marketing Awards 2020

For Sponsorship Opportunities contact:

Christopher Keeling
Tel: +44 (0) 20 337 73183
Mobile: +44 (0) 7917 647 859

For all other enquiries:

Natalie Cornwell
Tel: +44 (0)20 7551 9727
Mobile: +44 (0) 7827 993 776