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We are delighted to announce the finalists for the OTC Marketing Awards 2020!

Please see the full list below and don't forget to book your table at the British OTC industry's most talked about glamorous night. Click here to book your table 

 
OTC COMPANY OF THE YEAR
GlaxoSmithKline
Johnson & Johnson
Procter & Gamble
Perrigo
RB
The Mentholatum Company
Thornton & Ross

 

OTC BRAND OF THE YEAR
Day & Night Nurse, GlaxoSmithKline
Gaviscon, RB
Nurofen, RB
Piri, GlaxoSmithKline
Solpadeine, Perrigo 
Viagra connect, Pfizer Consumer Healthcare
Voltarol, GlaxoSmithKline

 

OTC LAUNCH OF THE YEAR
Ashton & Parsons Teething Gel, Ashton & Parsons, Alliance Pharmaceuticals
Bronchostop Junior, Bronchostop, Perrigo
Clarinaze, Bayer Consumer Health
Guardium, RB
Otrivine Extra Dual Relief Nasal Spray, Otrivine, GlaxoSmithKline
Scholl Verruca & Wart Complete Treatment Pen, Scholl, RB
XLS-Medical Tea, XLS-Medical, Perrigo

 

OTC BRAND REVITALISATION OF THE YEAR
Bronchostop, Perrigo
Beco, Perrigo
Beconase, Perrigo
Beechams, GSK
Clarityn, Bayer
Syndol, Sanofi
Sudafed, Johnson & Johnson

 

BEST OTC PERFORMER OUTSIDE PHARMACY
Berocca, Bayer
Corsodyl, GSK
Deep Heat & Deep Freeze, The Mentholatum Company Limited
Nicorette, Johnson & Johnson
NiQuitin, Perrigo
Optrex, RB
Sudocrem, Teva UK

 

BEST OTC MULTIPLE RETAILER OF THE YEAR 
Asda Walmart
Boots UK
Day Lewis
Lloyd's Pharmacy
Superdrug
Tesco
Well

 

MOST INNOVATIVE NEW OTC PRODUCT
Ashton & Parsons Teething Gel, Alliance Pharmaceuticals 
Bronchostop Junior, Perrigo
Clarinaze Allergy Control 0.05% Nasal Spray, Bayer Consumer Health
FERTI·LILY Conception Cup, Rosesta Medical
NYTOL Liquid Caramel Flavour, Perrigo
Otrivine Extra Dual Relief Nasal Spray, GlaxoSmithKline 
Scholl Verruca & Wart Complete Treatment Pen, RB

 

BEST BIG BUDGET OTC MARKETING CAMPAIGN
Canesten, Bayer Consumer Health, Wunderman Thompson, Mediacom, Performix
Deep Heat & Deep Freeze, The Mentholatum Company, 1DA, The 7Stars, Lesley Keen Communications
Guardium, RB, Havas London, Zenith Optimedia
Nicorette, Johnson & Johnson, UM London, AMV BBDO, Ad-Lib Digital
NiQuitin, Perrigo, The Corner, Zenith, Brass, All Creative, The Difference Collective
Sudocrem, Teva UK, McCann Health, Orbital Media, Satellite PR, Storm FX, TCS Media
Voltarol, GlaxoSmithKline, Publicis, True Legacy, Hogarth, Buchanan Group

 

BEST NICHE OTC MARKETING CAMPAIGN
Biotene, GSK, In-House
Buscopan, Sanofi, Pegasus, Mindshare
Calpol, Johnson & Johnson, UM Studios
Flexitol Heel Balm, Thornton & Ross, Buchanan Group, Bray Leino, Mosquito Digital
Infacol, Teva, In-House
Pro-Plus, G R Lane Health Products, Bray Leino
Ultra Chloraseptic, Prestige Consumer Health, Punktuate!, Mediacom, Ceuta Healthcare

 

BEST OTC OUT-OF-HOME ADVERTISING
Buscopan, Sanofi, Pegasus, Mindshare
Corsodyl, GlaxoSmithKline, Publicis, Primesight, JCDecaux
Deep Heat & Deep Freeze, The Mentholatum Company, 1DA, the7Stars, Lesley Keen Communications
Guardium, RB, Havas London, Zenith Optimedia
Piri, GlaxoSmithKline, PGSK 
VIAGRA CONNECT, Pfizer Consumer Healthcare, Burson Cohn & Wolfe, Wavemaker, Ogilvy, VMLY&R
Vicks First Defence, Procter & Gamble, Saatchi & Saatchi

 

BEST OTC SOCIAL MEDIA CAMPAIGN
Biotene, GSK, In-House
Canesten, Bayer Consumer Health, Wunderman Thompson, Pegasus, Mediacom
Cetraben, Thornton & Ross, Pegasus
Covonia, Thornton & Ross, Bray Leino
Epaderm, Mölnlycke Health Care, Four Health Communications
Metanium, Thornton & Ross, Mosquito Digital
Pro Plus, G R Lane Health Products, Bray Leino

 

BEST OTC DIGITAL & MOBILE MARKETING CAMPAIGN
Biotene, GlaxoSmithKline, In-House
Cetraben, Thornton & Ross, Pegasus
Deep Heat, Deep Freeze, Deep Relief, The Mentholatum Company, 1DA, the7Stars, Jungle Cat Solutions
Deep Freeze Pain Relief Cold Patch, The Mentholatum Company, the7stars, Jungle Cat Solutions
Imodium, Johnson & Johnson, J3, AdLib and UM Studios
Nicorette, Johnson & Johnson, UM London, AMV BBDO, Ad-Lib Digital
Voltarol, GlaxoSmithKline, Publicis, Digitas, Google, Trade desk

 

BEST OTC AUDIO-VISUAL ADVERTISING
Anusol, Church & Dwight UK, The Gate London
Beconase, Perrigo, Truant
Beechams, GlaxoSmithKline, Saatchi & Saatchi London, Hogarth Production
Deep Relief, The Mentholatum Company, 7 Stars & 1DA
Nicorette, Johnson & Johnson, UM London, AMV BBDO
NiQuitin, Perrigo, The Corner, Zenith, Brass, All Creative, The Difference Collective
Sudocrem, Teva, McCann Health, Orbital Media, Satellite PR, Storm FX, TCS Media

 

BEST OTC PUBLIC RELATIONS CAMPAIGN FOR A MEDICINE
Buscopan, Sanofi, Pegasus and Mindshare
Calpol, Johnson & Johnson, UM Studios
Infacol, Teva, Satellite PR
Night Nurse, GSK, Cirkle, Publicis
Nurofen, RB, McCann, Havas, SO
Sudocrem Antiseptic Healing Cream, Teva, Satellite PR
VIAGRA CONNECT, Pfizer Consumer Healthcare, Burson Cohn & Wolfe, Wavemaker, Ogilvy, VMLY&R

 

BEST OTC PUBLIC RELATIONS CAMPAIGN FOR A NON-MEDICINE
Cetraben, Thornton & Ross, Pegasus
CoppaFeel breast checking consultation service, Superdrug, Maven
Diprobase, Bayer Consumer Health, Brands2Life
Epaderm, Mölnlycke Health Care, Four Health
Flexitol, Thornton & Ross, Pegasus
My Little Sudocrem, Teva, Satellite PR
Sensodyne, GlaxoSmithKline, Cirkle PR

 

BEST OTC PACKAGING DESIGN
Beechams, GlaxoSmithKline, In-House
Biofreeze, Performance Health, In-House
FERTI·LILY Conception Cup, Rosesta Medical, Venneman Concepts, The Greenhouse Amsterdam
NytolL Liquid Caramel Flavour, Perrigo, All Creative
Spatone, Nelsons, All Creative 

 

MOST CREATIVE OTC CAMPAIGN
Anusol, Church & Dwight UK, The Gate London
Calpol, Johnson & Johnson, UM Studios
Deep Freeze Pain Relief Cold Patch, The Mentholatum Company, the7stars, Jungle Cat Solutions
Gaviscon, RB, Havas
Opticrom Hayfever Eye Drops, Sanofi, Pegasus
Pro Plus, G R Lane Health Products, Bray Leino
VIAGRA CONNECT, Pfizer Consumer Healthcare, Burson Cohn & Wolfe, Wavemaker, Ogilvy, VMLY&R

 

BEST OTC PHARMACY IN-STORE SUPPORT 
Balance Activ, BBI Healthcare, Verve Marketing London
E45, RB, Verve Marketing London
ellaOne, HRA Pharma, Verve Marketing London
Nurofen, RB, Verve Marketing London
Nytol, Perrigo, All Creative
Otrivine Extra Dual Relief Nasal Spray, Glaxo Smith Kline, Stockdale Martin, Four Health Media
RBforHealth, RB, Verve Marketing London

 

Book your table now!

                             

 

 

OTC Marketing Awards 2020

For Sponsorship Opportunities contact:

Rob Coulson
Email: rob.coulson@informa.com
Tel: +44 (0)20 7017 4392
Mobile: +44 (0)7900 658 185


For all other enquiries:

Natalie Cornwell
Email: Natalie.cornwell@informa.com
Tel: +44 (0)20 7551 9727
Mobile: +44 (0) 7827 993 776