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We are delighted to announce the finalists for the OTC Marketing Awards 2020!

Please see the full list below and don't forget to book your table at the British OTC industry's most talked about glamorous night. Click here to book your table 

 
OTC COMPANY OF THE YEAR
GlaxoSmithKline
Johnson & Johnson
Procter & Gamble
Perrigo
RB
The Mentholatum Company
Thornton & Ross

 

OTC BRAND OF THE YEAR
Day & Night Nurse GlaxoSmithKline
Gaviscon RB
Nurofen RB
Piri GlaxoSmithKline
Solpadeine Perrigo 
Viagra connect Pfizer Consumer Healthcare
Voltarol GlaxoSmithKline

 

OTC LAUNCH OF THE YEAR
Ashton & Parsons Teething Gel  Ashton & Parsons Alliance Pharmaceuticals
Bronchostop Junior Bronchostop Perrigo
Clarinaze Clarinaze Bayer Consumer Health
Guardium Guardium RB
Otrivine Extra Dual Relief Nasal Spray Otrivine GlaxoSmithKline
Scholl Verruca & Wart Complete Treatment Pen Scholl RB
XLS-Medical Tea XLS-Medical Perrigo

 

OTC BRAND REVITALISATION OF THE YEAR
Bronchostop Perrigo
Beco Perrigo
Beconase Perrigo
Beechams GSK
Clarityn Bayer
Syndol Sanofi
Sudafed Johnson & johnson

 

BEST OTC PERFORMER OUTSIDE PHARMACY
Berocca Bayer
Corsodyl GSK
Deep Heat & Deep Freeze The Mentholatum Company Limited
Nicorette Johnson & Johnson
NiQuitin Perrigo
Optrex RB
Sudocrem Teva UK

 

BEST OTC MULTIPLE RETAILER OF THE YEAR 
Asda Walmart
Boots UK
Day Lewis
Lloyd's Pharmacy
Superdrug
Tesco
Well
 
 MOST INNOVATIVE NEW OTC PRODUCT
Ashton & Parsons Teething Gel Alliance Pharmaceuticals 
Bronchostop Junior Perrigo
Clarinaze Allergy Control 0.05% Nasal Spray Bayer Consumer Health
FERTI·LILY Conception Cup Rosesta Medical
NYTOL Liquid Caramel Flavour Perrigo
Otrivine Extra Dual Relief Nasal Spray GlaxoSmithKline  
Scholl Verruca & Wart Complete Treatment Pen RB

 

BEST BIG BUDGET OTC MARKETING CAMPAIGN
Canesten Bayer Consumer Health Wunderman Thompson, Mediacom, Performix
Deep Heat & Deep Freeze The Mentholatum Company 1DA, The 7Stars, Lesley Keen Communications
Guardium RB Havas London, Zenith Optimedia
Nicorette Johnson & johnson UM London, AMV BBDO, Ad-Lib Digital
NiQuitin Perrigo The Corner, Zenith, Brass, All Creative, The Difference Collective
Sudocrem Teva UK McCann Health, Orbital Media, Satellite PR, Storm FX, TCS Media
Voltarol GlaxoSmithKline  Publicis, True Legacy, Hogarth, Buchanan Group

 

BEST NICHE OTC MARKETING CAMPAIGN

Biotene GSK  In-House
Buscopan Sanofi Pegasus, Mindshare
Calpol Johnson & Johnson UM Studios
Flexitol Heel Balm Thornton & Ross Buchanan Group, Bray Leino, Mosquito Digital
Infacol Teva In-House
Pro-Plus G R Lane Health Products  Bray Leino
Ultra Chloraseptic Prestige Consumer Health Punktuate!, Mediacom, Ceuta Healthcare

 

BEST OTC OUT-OF-HOME ADVERTISING

Buscopan Sanofi Pegasus, Mindshare
Corsodyl GlaxoSmithKline Publicis, Primesight, JCDecaux
Deep Heat & Deep Freeze The Mentholatum Company 1DA, the7Stars, Lesley Keen Communications
Guardium RB Havas London, Zenith Optimedia
Piri GlaxoSmithKline PGSK 
VIAGRA CONNECT Pfizer Consumer Healthcare Burson Cohn & Wolfe, Wavemaker, Ogilvy, VMLY&R
Vicks First Defence Procter & Gamble Saatchi & Saatchi

 

BEST OTC SOCIAL MEDIA CAMPAIGN

Biotene GSK In-House
Canesten Bayer consumer Health Wunderman Thompson, Pegasus, Mediacom
Cetraben Thornton & Ross Pegasus
Covonia Thornton & Ross Bray Leino
Epaderm Mölnlycke Health Care Four Health Communications
Metanium Thornton & Ross Mosquito Digital
Pro Plus G R Lane Health Products Bray Leino

 

BEST OTC DIGITAL & MOBILE MARKETING CAMPAIGN

Biotene GlaxoSmithKline In-House
Cetraben Thornton & Ross Pegasus
Deep Heat, Deep Freeze, Deep Relief
The Mentholatum Company 1DA, the7Stars, Jungle Cat Solutions
Deep Freeze Pain Relief Cold Patch The Mentholatum Company the7stars, Jungle Cat Solutions
Imodium Johnson & Johnson J3, AdLib and UM Studios
Nicorette Johnson & Johnson UM London, AMV BBDO, Ad-Lib Digital
Voltarol GlaxoSmithKline Publicis, Digitas, Google, Trade desk

 

BEST OTC AUDIO-VISUAL ADVERTISING  
Anusol
Church & Dwight UK The Gate London
Beconase Perrigo Truant
Beechams GlaxoSmithKline Saatchi & Saatchi London, Hogarth Production
Deep Relief The Mentholatum Company 7 Stars & 1DA
Nicorette  Johnson & Johnson UM London, AMV BBDO
NiQuitin Perrigo The Corner, Zenith, Brass, All Creative, The Difference Collective
Sudocrem Teva McCann Health, Orbital Media, Satellite PR, Storm FX, TCS Media

 

BEST OTC PUBLIC RELATIONS CAMPAIGN FOR A MEDICINE

Buscopan
Sanofi Pegasus and Mindshare
Calpol Johnson & Johnson UM Studios
Infacol Teva Satellite PR
Night Nurse GSK Cirkle, Publicis
Nurofen RB McCann, Havas, SO
Sudocrem Antiseptic Healing Cream Teva Satellite PR
VIAGRA CONNECT Pfizer Consumer Healthcare Burson Cohn & Wolfe, Wavemaker, Ogilvy, VMLY&R

 

BEST OTC PUBLIC RELATIONS CAMPAIGN FOR A NON-MEDICINE
Cetraben Thornton & Ross              Pegasus                                                                               
CoppaFeel breast checking consultation service Superdrug Maven
Diprobase Bayer Consumer Health Brands2Life
Epaderm Mölnlycke Health Care Four Health
Flexitol Thornton & Ross Pegasus
My Little Sudocrem Teva Satellite PR
Sensodyne GlaxoSmithKline Cirkle PR

 

BEST OTC PACKAGING DESIGN
                                          
Beechams
GlaxoSmithKline In-House
Biofreeze Performance Health In-House
FERTI·LILY Conception Cup Rosesta Medical Venneman Concepts, The Greenhouse Amsterdam
NytolL Liquid Caramel Flavour Perrigo All Creative
Spatone Nelsons All Creative 

 

MOST CREATIVE OTC CAMPAIGN

Anusol
Church & Dwight UK The Gate London
Calpol Johnson & Johnson UM Studios
Deep Freeze Pain Relief Cold Patch The Mentholatum Company the7stars, Jungle Cat Solutions
Gaviscon RB Havas
Opticrom Hayfever Eye Drops Sanofi Pegasus
Pro Plus G R Lane Health Products  Bray Leino
VIAGRA CONNECT Pfizer Consumer Healthcare Burson Cohn & Wolfe, Wavemaker, Ogilvy, VMLY&R

 

BEST OTC PHARMACY IN-STORE SUPPORT 

Balance Activ
BBI Healthcare Verve Marketing London
E45 RB Verve Marketing London
ellaOne HRA Pharma Verve Marketing London
Nurofen RB Verve Marketing London
Nytol Perrigo All Creative
Otrivine Extra Dual Relief Nasal Spray Glaxo Smith Kline Stockdale Martin, Four Health Media
RBforHealth RB Verve Marketing London

 

                             

 

 

OTC Marketing Awards 2020

For Sponsorship Opportunities contact:

Rob Coulson
Email: rob.coulson@informa.com
Tel: +44 (0)20 7017 4392
Mobile: +44 (0)7900 658 185


For all other enquiries:

Natalie Cornwell
Email: Natalie.cornwell@informa.com
Tel: +44 (0)20 7551 9727
Mobile: +44 (0) 7827 993 776