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2021 Winners Announced!

OTC Awards

The OTC Marketing Awards 2021 Powered By: HBW Insight and C+D

The Oscars of the OTC Industry will take place 1st December 2021 at the Royal Lancaster, London.

The prestigious 26th OTC Marketing Awards will recognise the best of the British OTC industry. These unique Awards focus exclusively and entirely on suppliers of OTC products – non-prescription medicines, food supplements and selected unlicensed healthcare products – across the pharmacy, retail and grocery sectors.

Covering 19 categories including OTC Company of the Year, Best Niche OTC Marketing Campaigns and Most Innovative OTC Product, these awards celebrate the achievements of those making important contributions to the British OTC industry.

The OTC Marketing Awards are the 'oscars of the industry' with hundreds of attendees joining together to celebrate during the prestigious ceremony, which this year will once again take place at the Royal Lancaster London on 1 December 2021.  

View the 2021 OTC Marketing Awards highlights video


OTC Awards Highlights - Dec 21 from Pharma Intelligence on Vimeo.


Sponsored By:


Maxwellia is a pioneering British start-up pharma company building a pipeline of new consumer healthcare brands that will help people look after themselves. We do this by converting prescription medicines to versions that people can buy in pharmacies. This process is known as switching and we have just launched Lovima® our game changing daily oral contraceptive pill, this is the first in a series of innovative consumer healthcare brands that Maxwellia plans to bring to the pharmacy. 

Switching is a rigorous regulatory process facilitating the safe supply of medicines under the supervision of a pharmacist. Maxwellia’s ambition is to widen access to a range of medicines and broaden the role of pharmacist so that people can access the advice and medicines they need to manage their health without the need for a GP appointment and prescription. That way more people can have easy access to the medicines they need to improve their health and quality of life.

Venture capital backed and based in the Life Sciences hub at Alderley Park in Cheshire. Maxwellia are poised to create another major step-change in women’s health with a breakthrough product launch in 2022.

Innovation is our everyday, changing the way people manage their health is our mantra.

Supported By:



PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK.
These are medicines, including traditional herbal remedies, self care medical devices and food supplements that can be sold at pharmacies, or retail outlets such as supermarkets and convenience stores, without a prescription.

It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members.

Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products.

This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.

OTC Marketing Awards 2021

For Sponsorship Opportunities contact:

Christopher Keeling
Mobile: +44 (0) 7917 647 859

For all other enquiries:

Natalia Kay
Mobile: +44 (0) 7917 265 637