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We are delighted to announce the finalists for the OTC Marketing Awards 2021!

Please see the full list below and don't forget to book your table at the OTC industry's most talked about glamorous night. 

Book Your Table

 

PRINCIPAL AWARDS

OTC Company of the Year
OTC Brand of the Year
OTC Launch of the Year
OTC Brand Revitalisation of the Year
Best OTC Performer Outside Pharmacy
Best OTC Multiple Retailer of the Year (Sponsored by Maxwellia)


OTC Company of the Year

Bayer
GSK
HRA Pharma
Johnson & Johnson
Maxwellia
Perrigo
Prestige Consumer Health
Reckitt
Thornton & Ross


OTC Brand of the Year

Compeed, HRA Pharma
Flarin, Infirst
Lovima, Maxwellia
Nicorette, Johnson & Johnson 
Nurofen, Reckitt
Rennie, Bayer
Viagra Connect, Viatris
Voltarol, GSK


OTC Launch of the Year

Benacort Hayfever Relief for Adults, Johnson & Johnson
Canescool, Bayer
Clarityn Allergy Syrup, Bayer
Hana, HRA Pharma
Lovima, Maxwellia
Lyclear Extra Strong, Perrigo
Nicorette QuickMist SmartTrack Mouthspray, Johnson & Johnson
Viagra Connect (Trial-size 2 pack), Viatris


OTC Brand Revitalisation of the Year

Chewy Vites, Ceuta Healthcare/TLC
Chloralieve, Prestige Consumer Healthcare
Drapolene Cream, Supra Enterprises 
Nurofen, Reckitt
Nytol, Perrigo
Otrivine, GSK
Rennie, Bayer
Sensodyne, GSK


Best OTC Performer Outside Pharmacy

Acnecide, Galderma
Calpol, Johnson & Johnson 
Clearblue Pregnancy and Ovulation Tests, Swiss Precision Diagnostics 
Flarin, Infirst 
Optrex. Reckitt
Nasaleze Travel, Nasaleze International
Nicorette, Johnson & Johnson
Rennie, Bayer


Best OTC retailer of the year

Asda
Boots UK
Day Lewis
LloydsPharmacy
Superdrug
Tesco
Well


ENTERED AWARDS

Most Innovative New OTC Product
Best Big Budget OTC Marketing Campaign
Best Niche OTC Marketing Campaign
Best OTC Out-of-Home Advertising
Best OTC Social Media Campaign
Best OTC Digital & Mobile Marketing Campaign
Best OTC Audio-Visual Advertising
Best OTC Public Relations Campaign for a Consumer Healthcare Product
Best OTC Packaging Design
Most Creative OTC Campaign
Best OTC Pharmacy Training & Learning
Best OTC Trade Advertising & Sales Support
Special 2021 Award: Best COVID-19 initiative by an OTC Company


Most Innovative New OTC Product

Nicorette QuickMist SmartTrack Mouthspray, Johnson & Johnson 
Hana, HRA Pharma
Lovima, Maxwellia
FERTI·LILY Conception Gel, Rosesta Medical BV
XLS-Medical Ultra 5, Perrigo
Acnecide Face Gel, Galderma
Benacort Hayfever Relief for Adults, Johnson & Johnson
Rohto Dry Aid, Mentholatum


Best Big Budget OTC Marketing Campaign

Canesten, Bayer, MullenLowe, Mediacom
Cetraben, Thornton & Ross, Mind+Matter
Fybogel, Reckitt, Havas London
Nurofen, Reckitt, McCann, Oliver
Nytol, Perrigo, Wavemaker, Truant, Curious 
Project '4-into-1' (Ultra Chloraseptic, DenTek, Murine, Chloralieve), Prestige Consumer Healthcare, Punktuate!, Mediacom, Ceuta, Hunt Hanson, Tin Racer, Satellite PR, Click Consult
Rennie, Bayer, Mediacom, J Walter Thompson, MullenLowe London
Viagra Connect, Viatris, BCW Global, VMLY&R
Voltarol, GSK, Cirkle, Publicis (pGSK)


Best Niche OTC Marketing Campaign

Bepanthen Tattoo Intense Care Ointment, Bayer, Mind+Matter, Oliver, MediaCom
Berocca, Bayer, MediaCom UK, Say It Now, A Million Ads, MullenLowe
Clearblue, Swiss Precision Diagnostics, Leo Burnett Milan
Infacol, Teva, Orbital Media
Jungle Formula, Perrigo, Wavemaker
Pyrocalm Control, Dexcel Pharma, Cornerstone DM 
Savlon, Thornton & Ross, McCann Manchester, Wavemaker
TCP, Perrigo, Truant, Curious, Wavemaker


Best OTC Out-of-Home Advertising

Compeed Blister Plasters, HRA Pharma, Verve Marketing London 
DragonflyCBD, Dragonfly Biosciences, Punktuate!, Media Sages
Fybogel, Reckitt, Havas London
Nurofen, Reckitt, McCann, Oliver 
Nytol, Perrigo, Wavemaker, Truant, Curious 
Piri, GSK, Weber Shandwick, pGSK
Viagra Connect, Viatris, BCW Global VMLY&R


Best OTC Social Media Campaign

Canesten, Bayer, Grace Communications, Indigo, Oliver, Mediacom
Clearblue, Swiss Precision Diagnostics, Interbrand
Flarin, Infirst, Shynee Digital, Punktuate!
NiQuitin, Perrigo, Wavemaker
Optrex, Reckitt, Havas London, Zenith London, RB Studio (Oliver), Ad-Lib.io
Rennie, Bayer, Unity
Sudocrem, Teva, Orbital Media
Voltarol & Sensodyne, GSK, Publicis, GTX (Gay Times Group)


Best OTC Digital or Mobile Marketing

Canesten, Bayer, Mind+Matter, Mediacom
Clarityn, Bayer, Mediacom, Oliver
Deep Heat & Deep Relief, Mentholatum, 1DA, the7stars
Nicorette, Johnson & Johnson, In-House
Nizoral, Thornton & Ross, Mosquito Digital 
Nytol, Perrigo, In-House
Rennie, Bayer, Mediacom, Mirum, MullenLowe London
Sudocrem (Covid-19 Response), Teva, Orbital Media


Best OTC Audio-Visual Advertising

Compeed, HRA Pharma, Havas London, UM
Deep Relief, Mentholatum, the7stars, Jungle Cat Solutions, IDA
Flarin, Infirst, Punktuate!, Shynee Digital, the7stars, The Nursery Research
Nytol, Perrigo, Wavemaker, Truant, Curious
Rennie, Bayer, J. Walter Thompson, MullenLowe
Sensodyne, GSK, Grey London, Hogarth, Publicis Media
Sudafed, Johnson & Johnson, J. Walter Thompson, Hogarth, UM
Voltarol, GSK, Publicis, Hogarth


Best OTC Public Relations Campaign for a Consumer Healthcare Product

Calpol, Johnson & Johnson, UM Studios
Cetraben, Thornton & Ross, Mind+Matter
Fybogel, Reckitt , H&K
Lovima, Maxwellia, The Difference Collective
Sudocrem (Back to the Garden), Teva, Satellite PR   
Sudocrem (Cycle More), Teva, Satellite PR 
Sudocrem (My 'Ickle Sudocrem), Teva, Satellite PR
Voltarol, GSK, Cirkle


Best OTC Packaging Design

Bepanthen Tattoo Intense Care Ointment, Bayer, Mind+Matter
Berocca, Bayer, Free The Birds, Trident
Chewy Vites, Ceuta Healthcare, 1HQ Creative Leap
Drapolene Cream, Supra Enterprises, Brilliant Basics Consultancy Ltd, Vivacity Advertising
Hana, HRA Pharma, Elmwood
Lovima, Maxwellia, Drew Hughes Design, Alison Bentley Design
Optibac, Wren Laboratories, 1HQ Creative Leap
XLS-Medical Ultra 5, Perrigo, In-House


Most Creative OTC Campaign

Acnecide Face Gel and Face Wash Gel, Galderma, Linney
Calpol, Johnson & Johnson, UM Studios, J3 
Flarin, Infirst, Punktuate!, Shynee Digital, the7stars, The Nursery Research
Sensodyne, GSK, Grey, Hogarth, CMG, Publicis Media, Cirkle
Ultra Chloraseptic Anaesthetic Throat Spray, Prestige Consumer Healthcare, Punktuate!, Mediacom, Ceuta, Tin Racer, Hunt Hanson, Click Consult, The Nursery Research
Viagra Connect, Viatris, BCW Global, VMLY&R


Best OTC Pharmacy Training & Learning

Care, Thornton & Ross, Cornerstone Design & Marketing, Mind + Matter 
Chloralieve Sore Throat Lozenges, Prestige Consumer Healthcare, CIG, Screencraft Display, Ceuta Healthcare, Punktuate!, Click Consult, Mediacom
Curanail, Galderma, CIG Healthcare Partnership
Hana, HRA Pharma, Hamell Communications 
Lovima, Maxwellia, Dose Design, Spirit Medical Communications, CIG Healthcare Partnership
Nurofen for Children, Reckitt, CIG Healthcare Partnership, Oliver, McCann 
The Mental Health & Resilience Initiative, GSK, pGSK, Infosys
Viagra Connect, Viatris, CIG Healthcare Partnership


Best OTC Trade Advertising & Sales Support

Canesten, Bayer, MARS London
Chloralieve Sore Throat Lozenges, Prestige Consumer Healthcare, CIG Healthcare, Screencraft Display, Ceuta Healthcare, Punktuate!, Click Consult, Mediacom 
Flarin, Infirst, Punktuate!, Shynee Digital, the7stars, The Nursery Research
Hana, HRA Pharma, Hamell Communications, HME, Precision 
Lovima, Maxwellia, Ourselves, The Miles Group, Think Creative, Acumen Partners 
Pyrocalm Control, Dexcel Pharma, Cornerstone DM
Senokot, Reckitt, Verve
Viagra Connect, Viatris, CIG Healthcare Partnership


Special Award: Best Covid-19 Initiative by an OTC Company

Aveeno and Neutrogena, Johnson & Johnson 
Bayer UK Consumer Health’s COVID-19 Response, Bayer 
Ceuta Healthcare’s Response to COVID-19, Ceuta Healthcare Limited
Clearblue, Swiss Precision Diagnostics 
DenTek Temparin Max Dental Repair Kit, Prestige Consumer Healthcare
GSK Health Partner Resilience Initiative, GSK
Johnson & Johnson's Response to COVID-19, Johnson & Johnson
Nurofen Pain Relief Guidance, Reckitt

 

 

OTC Marketing Awards 2021

For Sponsorship Opportunities contact:

Christopher Keeling
Email: christopher.keeling@informa.com
Mobile: +44 (0) 7917 647 859


For all other enquiries:

Natalia Kay
Email: natalia.kay@informa.com
Mobile: +44 (0) 7917 265 637