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The winners of the OTC Marketing Awards 2021 have now been announced!
A special thank you to everyone that entered this year, along with our sponsors, nominees and judges.


The 2021 winners are:


Best Big Budget OTC Marketing Campaign 

Cetraben, Thornton & Ross, Mind+Matter


Highly Commended: 

  • Rennie, Bayer, Mediacom, J Walter Thompson, MullenLowe London
  • Voltarol, GSK, Cirkle, Publicis (pGSK)

Best Niche OTC Marketing Campaign

Berocca, Bayer, MediaCom UK, Say It Now, A Million Ads, MullenLowe


Highly Commended: 

  • Jungle Formula, Perrigo, Wavemaker

Best OTC Audio-Visual Advertising

Rennie, Bayer, J. Walter Thompson, MullenLowe


Highly Commended: 

  • Deep Relief, Mentholatum, the7stars, Jungle Cat Solutions, IDA
  • Voltarol, GSK, Publicis, Hogarth

Best OTC Digital or Mobile Marketing

Canesten, Bayer, Mind+Matter, Mediacom


Highly Commended: 

  • Nicorette, Johnson & Johnson, In-House
  • Sudocrem (Covid-19 Response), Teva, Orbital Media

Best OTC Out-of-Home Advertising

Piri, GSK, Weber Shandwick, pGSK


Highly Commended: 

  • Compeed Blister Plasters, HRA Pharma, Verve Marketing London 
  • Fybogel, Reckitt, Havas London

Best OTC Packaging Design

Hana, HRA Pharma, Elmwood


Highly Commended: 

  • Drapolene Cream, Supra Enterprises, Brilliant Basics Consultancy Ltd, Vivacity Advertising
  • Lovima, Maxwellia, Drew Hughes Design, Alison Bentley Design

Best OTC Pharmacy Training & Learning

Viagra Connect, Viatris, CIG Healthcare Partnership


Highly Commended:

  • Chloralieve Sore Throat Lozenges, Prestige Consumer Healthcare, CIG, Screencraft Display, Ceuta Healthcare, Punktuate!, Click Consult, Mediacom
  • Hana, HRA Pharma, Hamell Communications 

Best OTC Performer Outside Pharmacy

Calpol, Johnson & Johnson


Highly Commended: 

  • Acnecide, Galderma
  • Flarin, Infirst Ltd

Best OTC Public Relations Campaign for a Consumer Healthcare Product

Lovima, Maxwellia, The Difference Collective


Highly Commended:

  • Cetraben, Thornton & Ross, Mind+Matter
  • Sudocrem (My 'Ickle Sudocrem), Teva, Satellite PR

Best OTC Social Media Campaign 

Voltarol & Sensodyne, GSK, Publicis, GTX (Gay Times Group)


Highly Commended:

  • Rennie, Bayer, Unity
  • Sudocrem, Teva, Orbital Media 

Best OTC Trade Advertising & Sales Support 

Senokot, Reckitt, Verve


Highly Commended:

  • Chloralieve Sore Throat Lozenges, Prestige Consumer Healthcare, CIG Healthcare, Screencraft Display, Ceuta Healthcare, Punktuate!, Click Consult, Mediacom 
  • Lovima, Maxwellia, Ourselves, The Miles Group, Think Creative

Most Creative OTC Campaign 

Viagra Connect, Viatris, BCW Global, VMLY&R


Highly Commended:

  • Acnecide Face Gel and Face Wash Gel, Galderma, Linney
  • Sensodyne, GSK, Grey, Hogarth, CMG, Publicis Media, Cirkle

Most Innovative New OTC Product 

Nicorette QuickMist SmartTrack Mouthspray, Johnson & Johnson


Highly Commended:

  • Hana, HRA Pharma
  • Lovima, Maxwellia

OTC Brand of the Year 

Voltarol, GSK


Highly Commended:

  • Flarin, Infirst Ltd
  • Nurofen, Reckitt

OTC Brand Revitalisation of the Year 

Drapolene Cream, Supra Enterprises


Highly Commended:

  • Rennie, Bayer
  • Sensodyne, GSK

OTC Launch of the Year 

Hana, HRA Pharma


Highly Commended:

  • Lovima, Maxwellia
  • Nicorette QuickMist SmartTrack Mouthspray, Johnson & Johnson

Special Award: Best Covid-19 Initiative by an OTC Company 

DenTek Temparin Max Dental Repair Kit, Prestige Consumer Healthcare


Highly Commended:

  • Bayer UK Consumer Health’s COVID-19 Response, Bayer
  • Nurofen Pain Relief Guidance, Reckitt

Best OTC retailer of the year 

Boots UK


Highly Commended:

  • Day Lewis

OTC Company of the Year 



Highly Commended:

  • GSK
  • Johnson & Johnson

OTC Marketing Awards 2021

For Sponsorship Opportunities contact:

Christopher Keeling
Mobile: +44 (0) 7917 647 859

For all other enquiries:

Natalia Kay
Mobile: +44 (0) 7917 265 637