The winners of the OTC Marketing Awards 2021 have now been announced!
A special thank you to everyone that entered this year, along with our sponsors, nominees and judges.
The 2021 winners are:
Best Big Budget OTC Marketing Campaign
Cetraben, Thornton & Ross, Mind+Matter
Highly Commended:
- Rennie, Bayer, Mediacom, J Walter Thompson, MullenLowe London
- Voltarol, GSK, Cirkle, Publicis (pGSK)
Best Niche OTC Marketing Campaign
Berocca, Bayer, MediaCom UK, Say It Now, A Million Ads, MullenLowe
Highly Commended:
- Jungle Formula, Perrigo, Wavemaker
Best OTC Audio-Visual Advertising
Rennie, Bayer, J. Walter Thompson, MullenLowe
Highly Commended:
- Deep Relief, Mentholatum, the7stars, Jungle Cat Solutions, IDA
- Voltarol, GSK, Publicis, Hogarth
Best OTC Digital or Mobile Marketing
Canesten, Bayer, Mind+Matter, Mediacom
Highly Commended:
- Nicorette, Johnson & Johnson, In-House
- Sudocrem (Covid-19 Response), Teva, Orbital Media
Best OTC Out-of-Home Advertising
Piri, GSK, Weber Shandwick, pGSK
Highly Commended:
- Compeed Blister Plasters, HRA Pharma, Verve Marketing London
- Fybogel, Reckitt, Havas London
Best OTC Packaging Design
Hana, HRA Pharma, Elmwood
Highly Commended:
- Drapolene Cream, Supra Enterprises, Brilliant Basics Consultancy Ltd, Vivacity Advertising
- Lovima, Maxwellia, Drew Hughes Design, Alison Bentley Design
Best OTC Pharmacy Training & Learning
Viagra Connect, Viatris, CIG Healthcare Partnership
Highly Commended:
- Chloralieve Sore Throat Lozenges, Prestige Consumer Healthcare, CIG, Screencraft Display, Ceuta Healthcare, Punktuate!, Click Consult, Mediacom
- Hana, HRA Pharma, Hamell Communications
Best OTC Performer Outside Pharmacy
Calpol, Johnson & Johnson
Highly Commended:
- Acnecide, Galderma
- Flarin, Infirst Ltd
Best OTC Public Relations Campaign for a Consumer Healthcare Product
Lovima, Maxwellia, The Difference Collective
Highly Commended:
- Cetraben, Thornton & Ross, Mind+Matter
- Sudocrem (My 'Ickle Sudocrem), Teva, Satellite PR
Best OTC Social Media Campaign
Voltarol & Sensodyne, GSK, Publicis, GTX (Gay Times Group)
Highly Commended:
- Rennie, Bayer, Unity
- Sudocrem, Teva, Orbital Media
Best OTC Trade Advertising & Sales Support
Senokot, Reckitt, Verve
Highly Commended:
- Chloralieve Sore Throat Lozenges, Prestige Consumer Healthcare, CIG Healthcare, Screencraft Display, Ceuta Healthcare, Punktuate!, Click Consult, Mediacom
- Lovima, Maxwellia, Ourselves, The Miles Group, Think Creative
Most Creative OTC Campaign
Viagra Connect, Viatris, BCW Global, VMLY&R
Highly Commended:
- Acnecide Face Gel and Face Wash Gel, Galderma, Linney
- Sensodyne, GSK, Grey, Hogarth, CMG, Publicis Media, Cirkle
Most Innovative New OTC Product
Nicorette QuickMist SmartTrack Mouthspray, Johnson & Johnson
Highly Commended:
- Hana, HRA Pharma
- Lovima, Maxwellia
OTC Brand of the Year
Voltarol, GSK
Highly Commended:
- Flarin, Infirst Ltd
- Nurofen, Reckitt
OTC Brand Revitalisation of the Year
Drapolene Cream, Supra Enterprises
Highly Commended:
- Rennie, Bayer
- Sensodyne, GSK
OTC Launch of the Year
Hana, HRA Pharma
Highly Commended:
- Lovima, Maxwellia
- Nicorette QuickMist SmartTrack Mouthspray, Johnson & Johnson
Special Award: Best Covid-19 Initiative by an OTC Company
DenTek Temparin Max Dental Repair Kit, Prestige Consumer Healthcare
Highly Commended:
- Bayer UK Consumer Health’s COVID-19 Response, Bayer
- Nurofen Pain Relief Guidance, Reckitt
Best OTC retailer of the year
Boots UK
Highly Commended:
OTC Company of the Year
Bayer
Highly Commended:
