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About Brian

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+5 year(s) experience

Experienced China hand on healthcare and biopharma hot-button issues, drug reforms, pricing and market access, the biotech boom and IPOs. Brian's on-the-ground, deep-dive and trend-spotting analysis has won wide praise from those interested in this key market.
Brian is a Beijing-based senior editor in charge of overall China coverage within the APAC Pharma news team. A veteran journalist, he has written extensively on pharmaceutical R&D, regulatory affairs and market access. Brian has led a team of writers to provide industry-leading coverage on many key issues in the second-largest heatlhcare market.

He has worked as a foreign affairs correspondent and web editor for both TV and radio networks, and is trilingual in Chinese, English and Japanese. Outside work, Brian has run in dozens of marathons and one triathlon.

Analyst Articles

Articles by Brian

  • Scrip: 世界の医療用医薬品&製薬産業に関するニュース

    Downward, Eastward or Inward? Blockbuster Film Puts Cancer Drug Prices In China Spotlight

    By Brian Yang 02 Jul 2019

    Bagging a $200m box office in its opening week in China, "Dying to Survive" is a sentimental movie about a Chinese businessman selling cancer drugs smuggled from India but unapproved in China that sees his life taking a drastic turn, from convicted felon to a Robin Hood-like hero as he helps those in need. The Chinese film authority’s clearance for the screening of the movie and the smash success signal three key messages about the future potential direction of oncology drugs in the country.

    Topic cancer

  • Scrip: 世界の医療用医薬品&製薬産業に関するニュース

    How To Deliver Your China Growth Story: Trends To Watch

    23 May 2019

    Caught between a grueling centralized bidding process and now potentially in trade war crossfire, foreign pharma firms have a lot on their plates in China. To succeed in this highly uncertain environment, observers point to the need to pursue excellence in multiple areas: product launches, medical coverage, the broad market and digital health.

  • Scrip:世界の医薬品産業ニュースサービス

    Art Of War: Why Pharma Must Do Digital Dance In China

    06 Sep 2018

    “Winning the war without fighting. Using five types of fire attacks.” Sounds familiar? Sun Tzu's 2,000 year-old wisdom on the art of war is echoing down the ages, and winning in China today means that pharma needs to embrace a digital strategy more than ever before.

    Topic digital-health

  • Scrip:世界の医薬品産業ニュースサービス

    Chindia Generics: A Dream or Reality?

    30 Aug 2018

    Meeting and greeting is necessary, as is the right form of partnership and getting everyone on board. But as Indian drug makers learn the ropes of entering the complex Chinese market, the seemingly natural fit may still have a long way to go.

    Topic business-strategies

  • Scrip:世界の医薬品産業ニュースサービス

    Hong Kong Takes On Nasdaq For China Biotech IPOs

    09 Aug 2018

    Hong Kong is catching global attention as it plans to drastically change listing rules for biotech firms, potentially opening the way to both Chinese companies seeking public funding and international firms eyeing entry to China. A Shanghai biosimilars developer, among others, is now eyeing an offering.

    Topic Policy and regulation

  • Pink Sheet:世界の薬事規制と承認審査に関するニュース

    Goodbye CFDA, Hello MRA: China Overhauls Regulatory Bodies

    20 Mar 2018

    China proposes to merge its top drug regulator into new combined body, and creates a medical reimbursement agency in move viewed as sign of strengthening regulatory oversight.

    Topic reimbursement drug-review

  • Scrip:世界の医薬品産業ニュースサービス

    Mooncakes Under The Sun: Can China's ‘Name And Shame’ Rule Create Level Playing Field?

    04 Oct 2017

    China's proposal to register all medical sales reps could lead to the eventual elimination of kickbacks to physicians.

  • Pink Sheet:世界の薬事規制と承認審査に関するニュース

    Focused China Local Strategy Remains Key Despite Country's Joining ICH – Executives

    29 Sep 2017

    Top China executives from Pfizer, AstraZeneca, GSK share their views on growing in China amid lingering challenges despite regulatory progress.

  • Scrip:世界の医薬品産業ニュースサービス

    How To Make A Global First-In-Class Drug In China

    08 Mar 2017

    The story so far of how an aspiring Western returnee researcher became a fully charged pharma entrepreneur in China’s wild world of drug innovation.