Payers now hold the power behind reimbursable prescribing decisions.
Insight into how payers evaluate drugs, one against another, is crucial to any successful drug launch.
How it helps
RxScorecard delivers objective data – from a payers’ perspective – via a web-based tool. Use it to:
- Define your development path and specific data requirements that differentiate pipeline candidates to payers
- Reveal where the value of your drug lies alongside its competitors
- See how the comparative value of a drug is differentiated within a therapeutic area by class and patient sub-population
- Align internal stakeholders around a common understanding of what payers value
- Evaluate future potential and improve value proposition: interactively create custom scenarios using your own proprietary data to test the impact of different assumptions – all in real-time
How it works
RxScorecard™ objectively shows how your payer customers will see your product and those of your competitors. Access scores for competitive drugs on all key efficacy, safety, adherence, and economic metrics most meaningful for payers. Gain powerful insight into how you can effectively differentiate your drug and maximize its market potential.