5 Top Tips For Generating Successful Content Marketing

18 Nov 2022

From choosing the right audience to measuring campaign results, follow these 5 tips when planning your successful content marketing campaign.  

世界の薬事規制動向＆情報を配信

Regeneron Pushes Legal, Ethical Boundaries With Offer Of COVID-19 Antibody To Biden Campaign

By Sarah Karlin-Smith 21 Oct 2020

Company may have violated FDA’s preapproval promotion restrictions by discussing compassionate use option with Joe Biden’s team and by publicizing it on TV, highlighting the fine line between making the general public aware of expanded access and touting an investigational product as useful for a particular illness.

HBW Insight : コンシューマーヘルスケア産業のニュース

Nurofen Ad Pulled In NZ For Irresponsible Message During COVID Pandemic

By Tom Gallen 15 Jul 2020

Reckitt Benckiser's TV ad for Nurofen in New Zealand drew numerous complaints for being "socially irresponsible" during the COVID-19 pandemic.

Skipta

Navigating The Crisis Insights into Physicians and Marketers' Needs

26 May 2020

The challenges presented by COVID-19 are likely to lead to a busy and stressful period for physicians. Therefore, it is important more than ever before that pharma companies reach physicians on the channels they trust. Skipta Gather lets you conduct virtual sessions with physicians selected according to your criteria.  

Skipta

The Impact of Covid-19 on B2B Marketers

26 May 2020

When circumstances make meeting in person an impossibility, Skipta Gather is there. Don’t miss out on reaching your target audience because travel is curtailed and meetings are cancelled. Use Skipta Gather to conduct virtual sessions with verified physicians and get the job done.

Top 5 Tips for Producing Successful Webinars

20 May 2020

Get valuable tips to maximize your webinar success from Informa Pharma Intelligence when you download our infographic. Learn the proven tactics our pharma marketing experts employ when planning our own webinar events