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See the challenge and solution for Pharma marketing

Navigating digital pharma market to connect with hard-to-reach healthcare professionals

The pharmaceutical industry faces significant challenges promoting new drugs:


  • 50% of drug launch campaigns from 2011-2019 did not meet their target
  • 25% failed to reach half of the external revenue

There is a better solution:


  • 80% of HCP’s have used social media for work-related reasons from 2014-2017
  • 94.6% of HCPs say multi-channel marketing should be highly customized
SkiptaTheChangingLandscape

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