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London, UK, 29 September 2018 – Primal Pictures, pioneer of the world’s most medically-accurate and detailed 3D model of human anatomy based on real scan data, announces today that it has partnered with Penny Medical, a company that builds solutions designed to improve doctor-patient communications and patient outcomes. Penny Medical and Primal Pictures introduce Penny-Primal Touchscreen, a high-spec interactive touchscreen hardware solution featuring Primal’s 3D Real-time Human Anatomy. The all-in-one, high-resolution touchscreens are preloaded with 3D Real-time regional anatomy modules, providing extended utility, accessibility and mobility for Primal’s award-winning, accurate and flexible digital anatomy; making it easier and more feasible for physicians and educators to employ the Real-time product in a variety of clinical and educational environments. The new Penny-Primal Touchscreen is positioned to enhance doctor/patient encounters and communications in exam rooms, hospital rooms and waiting rooms, as well as in the classroom or lecture hall, as a teaching accompaniment with trainees on patient rounds and in the cadaver lab.

Penny-Primal Touchscreens offer a new way to interface with and benefit from Primal’s unrivalled highly-engaging 3D human anatomy solutions that have earned the company its reputation for excellence among the nearly 1,500 academic and clinical institutions around the globe that readily utilize Primal’s market-leading resources.

“Primal Pictures is pleased to partner with Penny Medical and to introduce Penny-Primal Touchscreens to our academic and healthcare customers,” said Pippa Chadfield, Head of Primal Pictures.  “Healthcare professionals and educators wanting maximized engagement in their patient interactions and student instruction require dependable access to the highest quality anatomical content.  The new Penny-Primal Touchscreens offer seamless, portal delivery of our award-winning, accurate and flexible digital anatomy via a locally-installed high-spec resource, making it the ideal mobile solution in any clinical or educational setting when the goal is to clarify understanding and drive better outcomes.”

“We are thrilled to be partnering with Primal Pictures to deliver an engaging, dynamic solution to enhance doctor/patient encounters and further mobilize trainee education and learning,” shared Kieran O’Brien, Founder and CEO of Penny Medical.  “After extensive evaluation of various 3D human anatomy models, Primal Pictures is the perfect anatomy solution.  It’s the gold standard.”  

For more information on Primal Touchscreens and other solutions from Primal Pictures, please contact: (EU) +44 (20) 337 73737, (USA) +1 888 670 8900 (toll free) or (908) 547 2200 or visit their website


About Primal Pictures

Primal Pictures offers the most complete, detailed and medically-accurate digital 3D model of human anatomy for health care students, educators, practitioners, researchers and industry. The company’s market-leading web-based 3D anatomy software solutions are widely adopted and used in nearly 1,500 academic and clinical institutions across the globe to enhance health care education and practice. Primal Pictures is a part of Informa PLC.

About Penny Medical
Penny Medical has developed an interactive digital anatomy solution to help doctors and medical professionals to better investigate, diagnose and explain illnesses and treatment to their patients. We know that eHealth is changing the ways in which healthcare providers access medical information and interface with patients. Tablet use by medical professionals has become more commonplace and the number of apps available has soared, but they need to be sure that the apps they are using in practice provide relevant and accurate information, which can be a daunting task. Our solution can be delivered to the medical professional, hospital or healthcare organization, and comprises a large touch screen display (free standing or tabletop) and an integrated suite of trusted and accurate medical anatomy apps. Our goal is to replace the static anatomy pictures on the doctor office or hospital wall with a more interactive experience with images, videos and explanations.

About Informa PLC

Informa operates at the heart of the Knowledge and Information Economy. It is one of the world’s leading business intelligence, academic publishing, knowledge and events businesses. With more than 6,500 employees globally, it has a presence in all major geographies, including North America, South America, Asia, Europe, the Middle East and Africa.