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OTC Marketing Awards 2022 winners have been announced
Click here to view the winners

Now in its 27th year, the OTC Marketing Awards bring together hundreds of senior decision makers to meet and network.

Entries are welcomed from consumer healthcare companies, including UK retailers, agencies and associates; and submissions must relate exclusively to OTC brands, marketed in the UK, including licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, plus numerous selected unlicensed healthcare products.

KEY DETAILS
  • Ceremony Monday 28 November 2022
  • Royal Lancaster Hotel, London

Known as ‘the Oscars of the industry’, the OTC Marketing Awards proudly recognise and reward the very best brands in OTC healthcare. The closing date for entries is 29 August 2022, and the qualifying period for submissions is August 2021 - August 2022. All Awards entries will be carefully reviewed by an independent Judging Panel - a group of senior industry experts from around the world, handpicked for their experience and objectivity. This prestigious annual event of networking and celebration will incorporate a gala black-tie dinner and Awards ceremony, on Monday 28 November at the Royal Lancaster Hotel, London.

The winners has been announced!

The OTC Marketing Awards winners 2022

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OTC Company of the Year

Sponsored by

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER:

Haleon

SHORTLIST:

  • Bayer
  • Haleon
  • Johnson & Johnson
  • Perrigo - HIGHLY COMMENDED
  • Prestige Consumer Healthcare
  • Reckitt
  • Sanofi - HIGHLY COMMENDED
  • Thornton & Ross

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

OTC Brand of the Year

Sponsored by

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER:

Canesten, Bayer

SHORTLIST:

  • Allevia, Sanofi - HIGHLY COMMENDED
  • Calpol, Johnson & Johnson - HIGHLY COMMENDED
  • Canesten, Bayer
  • Compeed, HRA Pharma
  • DenTek, Prestige Consumer Healthcare
  • Jakemans, Lanes Health
  • Tiger Balm, Perrigo
  • Voltarol, Haleon

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

OTC Launch of the Year

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER:

Allevia, Sanofi

SHORTLIST:

  • Allevia, Sanofi
  • BecoCleanse, Perrigo
  • BeroccaImmuno, Bayer
  • Canesten & Ada Symptom Checker, Bayer - HIGHLY COMMENDED
  • Compeed Carton Boxes, HRA Pharma
  • Nuromol, Reckitt - HIGHLY COMMENDED
  • Sudafed Natural Relief Blocked Nose Spray, Johnson & Johnson

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

OTC Brand Revitalisation of the Year

Sponsored by

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER:

DenTek, Prestige Consumer Healthcare

SHORTLIST:

  • Jakemans, Lanes Health
  • Fybogel, Reckitt
  • Tiger Balm, Perrigo
  • Otrivine, Haleon - HIGHLY COMMENDED
  • Berocca, Bayer - HIGHLY COMMENDED
  • DenTek, Prestige Consumer Healthcare

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Most Innovative New OTC Product

This Award is open to any OTC product – either a new brand or a line extension to an existing brand – launched between August 2021 to August 2022. Judges will be looking for innovation in terms of active ingredients, switch of legal status, delivery format, packaging and/or market positioning. Samples must be submitted.

WINNER:

Allevia, Sanofi

SHORTLIST:

  • Allevia, Sanofi
  • BeroccaImmuno, Bayer
  • Deep Relief Actiflex Patch, Mentholatum - HIGHLY COMMENDED
  • DenTek Cross Flosser Eco Friendly Plant-Based Floss Picks, Prestige Consumer Healthcare - HIGHLY COMMENDED
  • GalpharmTreathay, Perrigo
  • Sudafed Natural Relief Blocked Nose Spray, Johnson & Johnson

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best Big Budget OTC Marketing Campaign

Sponsored by

This Award is designed for big-budget OTC brands which have been supported by a total marketing spend – both above-the-line and below-the- line – exceeding £0.5 million between August 2021 to August 2022.

WINNER:

Hana, HRA Pharma, UM London, Havas London, Brands2Life, Dirt & Glory Media, Fountain Partnership, Hamell, Verve, Skills In Healthcare, Screencraft

SHORTLIST:

  • Allevia, Sanofi, Hearts & Science, PHD, Media.Monks - HIGHLY COMMENDED
  • Clarityn, Bayer, OLIVER Agency, Mediacom, Hogarth, Jivox, AMillionAds, Global, Ambee
  • Compeed Cold Sore Patch, HRA Pharma, UM London, Fountain Partnership, Havas London, Dirt & Glory Media
  • Hana, HRA Pharma, UM London, Havas London, Brands2Life, Dirt & Glory Media, Fountain Partnership, Hamell, Verve, Skills In Healthcare, Screencraft
  • Nicorette, Johnson & Johnson
  • NiQuitin, Perrigo, Wavemaker, GMG Advertising - HIGHLY COMMENDED
  • Nuromol, Reckitt, McCann, Hogarth, Zenith
  • Voltarol, Haleon, Cirkle

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best Niche OTC Marketing Campaign

This Award is designed for OTC brands which have been supported by a total marketing spend – both above-the-line and below-the-line – of up to and including £0.5 million August 2021 to August 2022. By OTC brand, we mean the overall umbrella OTC brand.

WINNER:

Centrum, Haleon, Preen

SHORTLIST:

  • Buscopan, Sanofi, Hearts & Science, PHD, Media.Monks
  • Centrum, Haleon, Preen
  • DenTek Eco/Earth Friendly Range, PNK28, Mediacom, Ceuta, Hunt Hanson, Satellite PR - HIGHLY COMMENDED
  • Epaderm, Mölnlycke Health Care, Twelve
  • Infacol's Avatar Assistant, Teva, Orbital Media
  • Jungle Formula, Perrigo, Wavemaker, Weber Shandwick, GMG Advertising - HIGHLY COMMENDED
  • Savlon, Thornton & Ross, McCann, UM
  • Sudafed & Benadryl, Johnson & Johnson

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Social Media Campaign

This Award is open to any social media campaign aimed at consumers, patients or healthcare professionals run on social networks like Facebook, Twitter, LinkedIn, or other social platforms – for an OTC brand between August 2021 to August 2022.

WINNER:

Centrum, Haleon, Preen

SHORTLIST:

  • Centrum, Haleon, Preen
  • Dulcolax, Sanofi, Hearts & Science, PHD, Dragons UK, MRM UK, Media.Monks Spain
  • Rennie, Bayer, Unity - HIGHLY COMMENDED
  • Sensodyne Nourish, Haleon, Publicis Leon, Cirkle
  • Sudocrem, Teva, Orbital Media, Satellite PR
  • Tiger Balm, Perrigo, Wavemaker, Social Shepherd, GMG Advertising - HIGHLY COMMENDED
  • Voltarol, Haleon, Cirkle

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Digital & Mobile Marketing Campaign

This Award is open to any digital or mobile campaign (excluding terrestrial and satellite television) aimed at consumers, patients, or healthcare professionals – such as mobile device apps, websites, email marketing, for an OTC brand between August 2021 to August 2022.

WINNER:

Canesten, Bayer, Mind+Matter, Analog Folk, MediaCom

SHORTLIST:

  • Allevia, Sanofi - HIGHLY COMMENDED
  • Canesten, Bayer, Mind+Matter, Analog Folk, MediaCom
  • Clarityn, Bayer, OLIVER Agency, Mediacom, Jivox, Breezometer, Ambee
  • Dulcolax, Sanofi, Hearts & Science, PHD, Dragons UK, MRM UK, Media.Monks Spain
  • Hana, HRA Pharma, UM London, Precision Marketing Group, Fountain Partnership, Dirt & Glory Media, Havas London - HIGHLY COMMENDED
  • Jungle Formula, Perrigo, Wavemaker, GMG Advertising
  • Nicorette, Johnson & Johnson
  • Winter Medicine Cabinet (Benylin, Sudafed, Calpol, Imodium, Daktarin, Colpermin), Johnson & Johnson, J3

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Audio-Visual Advertising

This Award is open to any television or video advertising campaign – excluding sponsorship and point-of-sale broadcasting – for an OTC brand running between August 2021 to August 2022. This can include television commercials, videos created for social media, and YouTube channels and videos.

WINNER:

Flarin, Infirst, PNK28, Shynee Digital, Guerillascope, The Nursery Research

SHORTLIST:

  • Beconase&Becodefence, Perrigo, Truant
  • Clarityn, Bayer, OLIVER Agency, Mediacom, Hogarth, Jivox
  • Dulcolax, Sanofi, Hearts & Science, PHD, Dragons UK, MRM UK, Media.Monks Spain
  • Flarin, Infirst, PNK28, Shynee Digital, Guerillascope, The Nursery Research
  • Hana, HRA Pharma, UM London, Havas London, Dirt & Glory Media, Fountain Partnership - HIGHLY COMMENDED
  • Sudafed, Johnson & Johnson - HIGHLY COMMENDED
  • Tiger Balm, Perrigo, Truant, GMG Advertising

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Public Relations Campaign for a Consumer Healthcare Product

This Award is open to any trade or consumer public relations campaign running August 2021 to August 2022 for an OTC product.

WINNER:

Puressentiel,Puressentiel, Jungle Cat Solutions

SHORTLIST:

  • Fybogel, Reckitt, Hill & Knowlton, Guts UK - HIGHLY COMMENDED
  • Gina, Novo Nordisk, Real Chemistry
  • Puressentiel,Puressentiel, Jungle Cat Solutions
  • Savlon, Thornton & Ross, McCann
  • Sudocrem, Teva, Satellite PR - HIGHLY COMMENDED

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Packaging Design

This Award is for any OTC brand launched or repackaged between August 2021 to August 2022.

WINNER:

Rohto Dry Aid, Mentholatum

SHORTLIST:

  • BecoCleanse, Perrigo, All Creative
  • Cetraben, Thornton & Ross, BrandOpus - HIGHLY COMMENDED
  • Compeed, HRA Pharma
  • DenTek, Prestige Consumer Healthcare, Hunt Hanson - HIGHLY COMMENDED
  • Mederma, HRA Pharma, Elmwood
  • Rohto Dry Aid, Mentholatum

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Pharmacy Training & Learning

This Award is open to any pharmacy education, learning and/or training initiative running between August 2021 to August 2022 for an OTC product, brand, or portfolio of OTC brands. Education and training initiatives in a variety of formats – including training manuals, digital and/or online guides and seminars – are eligible to enter for this Award.

WINNER:

Hana, HRA Pharma, Skills In Healthcare

SHORTLIST:

  • Allevia, Sanofi, CIG Healthcare Partnership - HIGHLY COMMENDED
  • Calpol Guide To Common Childhood Illnesses, Johnson & Johnson, CIG Healthcare Partnership - HIGHLY COMMENDED
  • Care and The Ultimate Guide to Care app, Thornton & Ross, McCann Manchester, OMD
  • Hana, HRA Pharma, Skills In Healthcare
  • Nicorette and Mental Health UK Partnership, Johnson & Johnson
  • Nuromol: Managing Mild to Moderate Pain, Reckitt, CIG Healthcare Partnership
  • Viagra Connect Pharmacy Training, Viatris, CIG Healthcare Partnership
  • Viatris Pharmacist Support Resources, Viatris, CIG Healthcare Partnership

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Best OTC Trade Advertising & Sales Support

This Award is open to any trade and/or professional advertising campaign and/or support package for an OTC brand running between August 2021 to August 2022.

WINNER:

Allevia, Sanofi, Think Creative

SHORTLIST:

  • Allevia, Sanofi, Think Creative
  • EllaOne and Hana, HRA Pharma, Verve - HIGHLY COMMENDED
  • Hana, HRA Pharma, Hamell, Screencraft, Skills In Healthcare, Verve
  • Nuromol Dual Action Pain Relief, Reckitt, Inside Ideas Group - HIGHLY COMMENDED

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Sustainable OTC Product of the Year

This Award is open to any OTC product launched between August 2021 and August 2022 which has been designed to be more sustainable/environmentally friendly. This could include use of recycled materials or sustainable ingredients, recyclability of packaging, reduced environmental impact in the manufacturing process, or encouraging consumer behaviour change.

WINNER:

DenTek Eco/Earth Friendly Range, Prestige Consumer Healthcare, PNK28, Mediacom, Ceuta, Hunt Hanson, Satellite PR

SHORTLIST:

  • Compeed Carton Boxes, HRA Pharma
  • DenTek Eco/Earth Friendly Range, Prestige Consumer Healthcare, PNK28, Mediacom, Ceuta, Hunt Hanson, Satellite PR
  • Nicorette, Johnson & Johnson
  • Otrivine, Haleon, Hill & Knowlton - HIGHLY COMMENDED
  • Sensodyne Nourish, Haleon, Publicis Leon, Cirkle - HIGHLY COMMENDED

Who can Enter

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

The Judges

Want to sponsor an award?

The OTC Marketing Awards recognise and reward the best of the British OTC industry. These unique and highly esteemed awards, focus exclusively on the suppliers of OTC products - from non-prescription medicines and food supplements, to selected unlicensed healthcare products, across the pharmacy, retail and grocery sectors. As a sponsor, you will benefit from months of targeted, high-profile branding to the UK OTC industry, before, during and after the Awards.

Sponsor Opportunities

BOOK A TABLE

Looking to attend the OTC Marketing Awards? Book your table today for the awards!

BOOK YOUR TABLE

Headline Sponsor

Maxwellia is a pioneering British start-up pharma company building a pipeline of new consumer healthcare brands that will help people look after themselves. We do this by converting prescription medicines to versions that people can buy in pharmacies. This process is known as switching and we have just launched Lovima® our game changing daily oral contraceptive pill, this is the first in a series of innovative consumer healthcare brands that Maxwellia plans to bring to the pharmacy.

Switching is a rigorous regulatory process facilitating the safe supply of medicines under the supervision of a pharmacist. Maxwellia’s ambition is to widen access to a range of medicines and broaden the role of pharmacist so that people can access the advice and medicines they need to manage their health without the need for a GP appointment and prescription. That way more people can have easy access to the medicines they need to improve their health and quality of life.

Venture capital backed and based in the Life Sciences hub at Alderley Park in Cheshire. Maxwellia are poised to create another major step-change in women’s health with a breakthrough product launch in 2022.

Innovation is our everyday, changing the way people manage their health is our mantra.

our 2022 sponsors

IQVIA Consumer Health is a leading global provider of actionable insights, purpose-built technologies and exceptional market expertise to the consumer healthcare industry. IQVIA Consumer Health harnesses data from more than 80 countries to co-create and execute tailored initiatives for every stage of the concept-to-consumer journey. Utilizing IQVIA Connected Intelligence, we deliver specialized and actionable insights combining analytics, technology and domain expertise to help consumer healthcare organizations adapt and innovate fast to an ever-changing market, flawlessly navigate regulatory environments and engage effectively with customers and consumers.

Purple is an international agency with offices across the UK, Germany, Italy, Mexico and Brazil. But our global reach doesn’t stop there. As part of our parent company HH Global, we have a presence in 65+ countries, and we just keep growing.

Regardless of where we are, our teams share a common purpose: to make communications that actually work – across creative strategy, campaign development and creative production.

Skills in Healthcare is part of Alliance Healthcare’s Services Division, and engages with manufacturers and Healthcare Professionals across all healthcare channels to bring Brand and Healthcare Professionals together for the benefit of patients and consumers.

Through Skills in Healthcare, we provide our clients with a professional set of brand service support capabilities that effectively drive; recommendation, distribution, display and compliance for products. With our specialist healthcare knowledge, we understand our clients' needs and provide flexible cost-effective solutions, with a unique combination of capabilities targeted at realising your brand's potential. These include Healthcare Professional training and education solutions, as well as bespoke service design and implementation tailored to specific therapies and therapy areas.

We work with manufacturer clients across the full product portfolio from licensed medicines to health & beauty products, and provide resources and services which complement our leading wholesale and distributor offerings of pharmaceutical, medical and healthcare products, serving over 16,200 pharmacies, hospitals and dispensing doctors throughout the UK on a twice daily basis. We have an essential role to play in the medical supply chain for our end user, the patient, and with Alliance Healthcare, we are united in our responsibility to create healthier futures.

our 2022 supporters

PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK. These are medicines, including traditional herbal remedies, self care medical devices and food supplements that can be sold at pharmacies, or retail outlets such as supermarkets and convenience stores, without a prescription.

It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members.

Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products.

This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.

PREVIOUS OTC MARKETING AWARDS CEREMONIES

Want to view previous OTC Marketing Awards? Take a look back at our previous Awards and winners.

2021
OTC MARKETING AWARDS 2021

1 December, 2021

2020
OTC MARKETING AWARDS 2020

5 March, 2020

2019
OTC MARKETING 2019

7 March, 2019

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Senior Events Manager

natalia.kay@informa.com