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Now in its 28th year, the OTC Marketing Awards bring together hundreds of senior decision makers to meet and network.
Entries are welcomed from consumer healthcare companies, including UK retailers, agencies and associates; and submissions must relate exclusively to OTC brands, marketed in the UK, including licensed non-prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, plus numerous selected unlicensed healthcare products.
Known as ‘the Oscars of the industry’, the OTC Marketing Awards proudly recognise and reward the very best brands in OTC healthcare. The closing date for entries is 1 September, 2023, and the qualifying period for submissions is August 2022 - August 2023. All Awards entries will be carefully reviewed by an independent Judging Panel - a group of senior industry experts from around the world, handpicked for their experience and objectivity. This prestigious annual event of networking and celebration will incorporate a gala black-tie dinner and Awards ceremony, on Thursday, 23 November at the Royal Lancaster Hotel, London.
This Award is open to any OTC product – either a new brand or a line extension to an existing brand – launched between August 2022 – August 2023. Judges will be looking for innovation in terms of active ingredients, switch of legal status, delivery format, packaging and/or market positioning. Samples must be submitted
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is designed for big-budget OTC brands which have been supported by a total marketing spend – both above-the-line and below-the – line – exceeding £0.5 million betwee August 2022 – August 2023. Your entry can be for the umbrella OTC brand or for a product/sub – brand of the umbrella OTC brand. Please provide an overview of all the main marketing initiatives, such as advertising, public relations, and training. Sponsorship campaigns should also be submitted in this category if the spend is eligible. Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a big budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is designed for OTC brands which have been supported by a total marketing spend – both abovethe-line and below-the – line – of up to and including £0.5 million August 2022 – August 2023. By OTC brand, we mean the overall umbrella OTC brand. Line extensions of umbrella OTC brands can only enter for this Award if the total marketing spend for the umbrella OTC brand falls within the definition of a small budget. Please provide an overview of all the main marketing initiatives – advertising, public relations, etc – for the brand. Sponsorship campaigns should also be submitted in this category if the spend is eligible. Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a small budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any social media campaign aimed at consumers, patients or healthcare professionals run on social networks like Facebook, Twitter, LinkedIn, or other social platforms – for an OTC brand between August 2022 – August 2023. Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any digital or mobile campaign (excluding terrestrial and satellite television) aimed at consumers, patients, or healthcare professionals – such as mobile device apps, websites, email marketing, for an OTC brand between August 2022 – August 2023. Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience.
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any television or video advertising campaign – excluding sponsorship and point-of – sale broadcasting – for an OTC brand running between August 2022 – August 2023. This can include television commercials, videos created for social media, and YouTube channels and videos. Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any trade or consumer public relations campaign running August 2022 – August 2023 for an OTC product. Judges will be looking for evidence that the campaign’s objectives have been realised in terms of measurable results. Entries are invited for initiatives including trade – press launches, innovative pharmacist training and brand involvement, help-lines, disease awareness days, healthcare websites, consumer information packs, work with patient or healthcare professional groups, activities supporting sponsorship campaigns, newsletters or a myriad of other activities and techniques that can be used to promote the personality and use of an OTC brand indirectly to a target audience.
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is for any OTC brand launched or repackaged between August 2022 – August 2023. Judges will be looking for packaging that is not only informative and practical to use, but also gets noticed on the shelf and conveys the essence of the OTC brand. Judges will also be interested in the design of any patient information leaflet. Images of samples must be submitted.
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any pharmacy education, learning and/or training initiative running between August 2022 – August 2023 for an OTC product, brand, or portfolio of OTC brands. Education and training initiatives in a variety of formats – including training manuals, digital and/or online guides and seminars – are eligible to enter for this Award. The scale of training is unimportant: entries may range from a single seminar up to an extensive programme comprising many different elements. The target audience could be either pharmacists or their assistants or both. Judges will be particularly keen to see evidence that the training achieved its objectives.
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any trade and/or professional advertising campaign and/or support package for an OTC brand running between August 2022 – August 2023. Advertising in any type of trade/professional media – online, magazines, newsletters, or a combination of some or all of these – is eligible to enter. This Award is also open to sales packages – alone or in combination with trade and/or professional advertising – such as instore promotions and point-of-sale materials. Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s). Salesforce teams should also enter this category. Demonstrate the use of in-store support given by sales teams including face-to-face engagement, sales strategy support, trade planning, partnership agreements. Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any OTC product launched between August 2022 – August 2023 which has been designed to be more sustainable/ environmentally friendly. This could include use of recycled materials or sustainable ingredients, recyclability of packaging, reduced environmental impact in the manufacturing process, or encouraging consumer behaviour change.
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2022 – August 2023.
Before submitting your entry, please ensure that you have obtained authorisation from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.
For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2022 – August 2023.
Before submitting your entry, please ensure that you have obtained authorisation from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.
For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2022 – August 2023.
Before submitting your entry, please ensure that you have obtained authorisation from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.
For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2022 – August 2023.
Before submitting your entry, please ensure that you have obtained authorisation from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.
John Acland
Jay Badenhorst
Emma Bowden
Tim Brooks
Matt Carpenter
Donna Castle
Helen Fitzhugh
Simon Cooper
Penny Curtis
Anna Gray
Amy Greenwood
Steve Mann
Stephen Mann
Pam Mason
Stuart Mayell
Stuart Mills
David Mitchell
Deirdre Murphy
Andrew Nicholson
Adrian Price
Tim Rendell
Michelle Riddalls
Ed Round
Dr Harriet Scorer
Richard Stephenson
Lynsey Sweales
Louise Veale
Cheryl Wills
Janet Worrell
Fiona Wylie
Having begun my career in category management over 16 years ago I have spent 11 years in the healthcare industry when I joined LloydsPharmacy in 2011. Over this period I have been honoured to be part of the acquisition and integration of the Sainsburys pharmacies, numerous store transformation programmes, launching key innovation to offer patients better access to primary care and the implementation of a new digital platform and operations as Head of Category Management and eCommerce for LloydsPharmacy.
Jay is managing director and superintendent pharmacist for Whitworth Chemists, a large and well-known independent pharmacy chain based in the north of England. He is a board member and vice chair of the National Pharmacy Association, chair of Community Pharmacy Tees Valley and a Royal Pharmaceutical Society fellow. Jay also holds a master’s degree in law and is a qualified fitness instructor in his spare time.
Emma has worked in healthcare communications for 25 years, both in creative communications agencies for many leading OTC brands and in house. Emma was previously Director and Head of Consumer Healthcare Communications UK at GSK, covering the OTC and oral care brands. Emma is currently, Head of Corporate Communications Europe, at Bristol-Myers Squibb biopharmaceuticals company.
Tim runs Muzeable a consultancy helping health/wellness businesses unlock growth through strategy and innovation.
He spent 11 years at GSK in Global/UK roles including as UK Marketing Director Healthcare. Prior to GSK he worked in FMCG brand consultancy & since he managed a 45-person international market research agency.
He has several Board Advisory roles. Sign Salad, a consultancy helping brands leverage cultural insight; Brand Champions a healthcare marketing consultancy; Four Engage, a social media marketing agency and The British Brands Group a membership body for brand owners. He is a member of the Marketing Group of GB.
Matt has over 8 years experience working at NielsenIQ and is responsible for leading the Analytical delivery for multiple manufacturers in the Health, Beauty and Personal Care industry. Matt specialises in unlocking value through data and providing leading insight into how manufacturers can make smarter decisions for their business. Matt also regularly presents insight at industry forums reviewing the latest trends & performance in relation to the Health & Beauty industry.
Donna is Director of Communications at the Advertising Standards Authority (ASA), the UK’s independent advertising regulator.
Prior to joining the ASA in May 2022, Donna was Executive Director of Policy and Communications for PAGB, the consumer healthcare association. She has previously also worked at the Chartered Society of Physiotherapy, Diabetes UK, the British Lung Foundation and two full service communications agencies.
Helen has over a decade of experience advising clients across science, health and technology sectors on industry and commercial campaigns. She has led Kaizo’s work for the world’s largest scientific publisher, Elsevier, led HCP-focused campaigns for the Institute of Scientific Information on Coffee, and advises a global healthcare company on a wide range of issues and corporate opportunities across its consumer health portfolio. Other clients have included the New York Academy of Sciences, the University of Ulster’s research department, Oxford University Press, Mendeley, as well as technology brands in the energy and environment sectors. Helen has an MA from the University of Cambridge.
Simon is one of the founders of Punktuate! (an award winning ad agency who help clients in the health, beauty and wellbeing space plan, create and sell their brands and products). Prior to Punktuate! Simon led healthcare advertising at Ogilvy in the UK and other agencies. He started his career as a formulation scientist at Boots on brands like Nurofen and has been a convenor of the Changing face of Medicine project at the Academy of Medical Royal Colleges. In his spare time he is a senior visiting fellow at the University of Lincoln and is exploring the future of all things healthcare and marketing.
Penny set up Brilliant Basics in 2011, however her award-winning career in OTC brand marketing started on Canesten at Bayer Plc more than 20 years ago and continued at Boehringer Ingelheim. More recently she has held roles at HRA Pharma (now part of Perrigo) alongside contracts with family-owned SMEs and international start-ups.
A specialist in Women’s Health, Dermatologicals, Food Supplements, Pain Management and Digestive Health, Penny has significant strategic and tactical experience. Her knowledge of OTC retail and e-commerce is deep, as is her understanding of digital and traditional communications channels to promote OTC brands.
Anna is a senior, independent communications practitioner, with 25 years’ PR experience working with OTC and prescription medicines as well as with healthcare providers.
Anna is passionate about communicating effectively on health and wellbeing. Anna started her career in nursing, before heading into PR, initially working on consumer brands including Eucerin and Sudocrem. She now works across prescription and OTC medicines and is also a qualified nutritional therapist and health coach.
Amy has 17 years of experience working in marketing communications, with the last 14 specialising in healthcare at Pegasus, now Evoke Mind+Matter. Her current role sees her head up the Consumer Health and Beauty division, leading integrated behaviour change campaigns across a large variety of clients including retail, OTC and dermatology. Her experience spans the full spectrum of global and local creative communications.
Steve has worked with Nelsons for more than 20 years and is the Director of External Regulatory Affairs. He has 25 years experience in the field of Global Regulation covering cosmetic, pharmaceutical, botanical and nutritional products as well as Medical Devices.
During his career Steve has worked on and managed regulatory & compliance projects in North, Central and South America, Europe, North & East Africa, Asia and Australasia.
Steve currently holds board positions with various industry trade bodies in Europe, where he represents the UK industry and their interests, and is a Member of various Pharmacopoeial Committees in the United States.
Steve is currently Chairman of the Health Food Manufacturers Association (HFMA), the UK’s leading trade body representing the Natural Healthcare and Food Supplement industry.
Steve has Joint Hons Bsc in Applied Biology, and is Nelsons Qualified Person in Pharmacovigilance (QPPV).
Dr. Stephen Mann is a consultant physician to the pharmaceutical industry and Founder Editor of the journal ‘SelfCare’. He was Vice President of European Research and Development at Mc Neil Europe from 1993 – 2005. During that period and as a consultant since, he has been the clinical lead on many innovative switches including several global firsts. Dr Mann has over 30 years of experience in consumer pharmaceuticals and is an opinion leader in the European consumer pharmaceutical industry on new indications for self-medication. He has published extensively on the role of self - medication in modern healthcare.
My career has included the role of global creative director at several large agencies, overseeing the strategic and creative development of some of the most successful OTC brands.
In over 30 years of industry experience I am proud to have produced hugely effective and award-winning consumer, B2B, Rx and OTC campaigns in multiple categories from haircare to healthcare.
I am a partner at the long-established creative consultancy
Mason & Glyde working with clients and agencies to launch, revitalise and strengthen brands.
I am passionate about surprising, relevant and strategically-focused ideas, so I always welcome the opportunity to judge the OTC awards
Stuart is a communications professional with over 25 years of undimmed curiosity about health and science. As Head of the Creative Difference at The Difference Collective, he uses evidence-based creativity to tackle society’s greatest health challenges, and help businesses succeed. His insights, innovation and ideas have opened up opportunities for hundreds of clients and been recognised with multiple awards, including a Cannes Lion. He is a Communiqué Awards judge and Visiting Lecturer at the University of Westminster.
Having begun my career in the world of beauty with L’Oreal, I made the transition into Healthcare a decade ago when I joined Omega Pharma as Head of Sales. Over a period of 5 years we grew the organisation through acquisition and commercial initiatives to become a Top 5 OTC Healthcare Information Classification: Generalcompany. As well as the Head of Sales role, I spent 18 months as Head of Commercial Strategy & Implementation. In 2016, following acquisition by Perrigo, I was made Sales Director of both the branded and store brand businesses, a role I still occupy today. We have continued to grow the combined business, with Perrigo today the largest OTC Healthcare company by volume and second largest by value in the UK
I was employed by Johnson & Johnson for over 40 years until my retirement in December 2015. I worked in various roles in their pharmaceuticals and consumer healthcare businesses including National Sales Manager and Group Product Manager at Janssen. Commercial Director at McNeil Products, a consumer healthcare joint venture between J&J and MSD focused on POM to P switches. Over the last 8 years of my career, Head of Pharmacy at J&J Consumer.
I was for several years a Trustee Director of the J&J UK Pension Plan, a multi-billion business where I gained valuable experience in a complex, highly regulated environment. I was for many years a director of The Proprietary Association of Great Britain and I am currently Chairman of the Health & Beauty Association.
I have now established my own healthcare consulting business providing high quality health and wellness advice and support to manufacturers and pharmacy owners.
Deirdre has over twenty years’ brand communications experience across a broad spectrum of sectors including Technology, Home & Interiors, Consumer Health, FMCG and Luxury, and a track record of innovative brand building and growth as well as foraging outstanding reputations for corporates on the global stage. She has a customer-centric approach to global and local audiences in multiple channels, combining business acumen and analytical skills with a sensitivity for impactful narrative development.
During her five-year tenure as Managing Director of Ketchum’s Brand Practice, Deirdre significantly grew the London consumer offer, expanding into new areas such as Food & Nutrition, Travel and Entertainment, embedding new techniques and specialist skills. For four years, Deirdre led the expansion of Ketchum’s Creative Services from a team of five to a stand-alone community with expertise in planning, creative, research & analytics and design & production.
Deirdre has held senior consulting roles on Procter & Gamble, Unilever, Signify and Royal Philips focusing on global strategic work for brands, trend research, global activations and multi-format content development from TVCs to social campaign assets. She has extensive operational experience of network management and multi-centre engagement, leading large diverse teams across multiple cultures and countries.
Deirdre’s expertise lies in brand building (brand vision, strategy, equity definition, narrative development, storytelling, integrated communications and influencer marketing), reputation building (stakeholder influence and brand protection) and business strategy. Prior to Ketchum, on the agency side, Deirdre worked at Hill & Knowlton Strategies and at Charles Barker (acquired by Weber Shandwick). Deirdre started her career on the client side at Warner Music. Deirdre holds a Finance degree and a MBS from University College Dublin.
Creative Director with over 30 years experience in consumer and healthcare professional communications, turning sound strategy into ideas that get people thinking.
His job is to make it wonderfully easy for health audiences to say “I get it."
Andrew’s passion is for ideas that challenge, educate and inspire.He has been responsible for many high-profile, award-winning campaigns and was delighted to be asked to judge the OTC Marketing Awards again this year.
Superintendent Pharmacist at Tesco Stores for almost 12 years and has worked in the community pharmacy market as both a community pharmacist and a business leader for almost 30 years.
As Head of Pharmacy and board member at Day Lewis, leading teams at over 250 pharmacies across the UK, Tim’s experience combines pharmacy management with strategic leadership. Tim has recently been appointed as Senior Visiting Lecturer at the University of Bath following graduating with a Doctorate in Health for his research in designing a Pharmacogenomics testing service for community pharmacy and achieving five peer reviewed publications in international journals. Tim is also a Fellow of the Royal Pharmaceutical Society (RPS) and a registrant with the General Pharmaceutical Council (GPhC), Chair of the executive operations board at the Centre of Pharmacy Postgraduate Education (CPPE), on the pharmacy education advisory board at University of Bath, University College London,, University of Leicester and the GPhC and locally is Vice Chair of Swindon and Wiltshire LPC.
Michelle Riddalls is CEO of PAGB, the consumer healthcare association, which represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK.
She joined PAGB in June 2019 from Pfizer Consumer Healthcare, where she was Director of Regulatory Affairs for the Northern European Cluster.
Michelle has extensive OTC experience, having worked in the consumer healthcare industry since 2001, and has driven a number of successful product reclassifications.
Ed currently leads the OTC business hub for STADA’s UK organisation, incorporating Thornton & Ross, where his 20+ years of cross-category healthcare experience are put to good use with their wide portfolio - which includes the Covonia, Hedrin, Savlon and Care brands.
During his career, he and his team were responsible for more than tripling the size of Covonia brand, growing Hedrin to become the Number 1 Headlice brand in Europe and evolving Care to become the number 1 selling brand in UK pharmacies - picking up several OTC Marketing Awards along the way. Creative cut-through, insight-led activation of brands and ROI are his passions.
His wider commercial role as Director of Business Development involves identifying opportunities for future growth through licensing, innovation and M&A across the company’s entire UK Consumer Health Business.
Harriet has over 25 years’ experience in OTC medical affairs. She spent 10 years at Wyeth Consumer as medical director and since then has been running Scorer Health. She supports companies in achieving their desired outcomes using her medical and scientific knowledge whilst navigating regulatory requirements. Recent projects include a major POM to P switch and bringing new medicines to the OTC space.
Chief operating officer at Right Medicine Pharmacy Ltd, Richard Stephenson leads 34 pharmacies across Scotland, whilst looking after over 250 employees. Richard is also the Managing Director at Edinpharm Ltd who have over 250 members across the UK.
Lynsey is an international digital marketing & ecommerce strategist and trainer at SocialB. Skilled in engaging with clients, training and inspiring b2b and b2c clients to achieve `best in class ́ results on an international level. With over 19 years’ experience, Lynsey specialises in providing digital training and services to organisations around the globe. Her technical knowledge and hands-on experience helps organisations innovate and grow their business in international markets profitably. Lynsey also delivers programs as a Google Partner Trainer for the Google Digital Academy. Her clients include: Shiseido, Visa, Armani, PwC, Aston Martin and Colgate Palmolive.
Louise has over 25 years’ healthcare communications experience spanning consumer healthcare and Rx medicines in both agency and in-house roles. Strategic work for brands has included: building compelling narratives that translate into multi-format content; global activation; advocacy and thought leadership. Louise has overseen several award-winning campaigns and is honoured to be involved in recognising this year’s best new brand stories.
After developing a passion for marketing, Cheryl has spent more than 15 years working across a range of roles and marketing disciplines including Avios and Kew Gardens. She joined Brand Champions two years ago and works on a number of OTC brands including the recent POM to P switch Gina.
Janet is the Head of Regulatory Affairs at JensonR+ Limited, based in the Nottingham office. Prior to this she ran her own consultancy business, consult2deliver limited, based in BioCity Nottingham and collaborated with OTC Experts. She began crafting her regulatory skills at Thomas Kerfoot and Medeva in Ashton under Lyne, before moving to 3M as the global regulatory lead for Qvar, the first CFC-free beclomethasone inhaler.
Her first role in OTC medicines began at Boots the Chemist, gaining approval of new consumer medicines for the new Republic of Ireland stores, before transferring to senior roles within Boots Healthcare International, supporting Strepsils globally.
Operational roles combined with global regulatory responsibilities saw a return to dry powder inhaled drug development with Vectura. Latterly at Boots Pharmaceuticals she was the head of innovative regulatory affairs, assessing solutions for consumers in healthcare, covering medical devices, food supplements through to reclassification strategies. Janet co founded a networking group for food supplements in the midlands, which meets 2-3 a year, through this is she is able to maintain her awareness of the innovation through borderline products.
Fiona has over 20 years experience working with big household brand names including British Airways, Clover, Nestle and Benadryl and is a winner of multiple innovation awards, recognised as a ’Rising Star’ by Marketing Week in her early career. After rising through the ranks to become Marketing Director, Fiona spotted an opportunity to take her expertise and create a business that supports both agency and clients. Brand Champions was born. It focuses on Strategy, SOS and Skills, helping clients with large strategic projects, with short-term resource issues and in-house learning and development. Fiona now helps other build champion brands with Brand Champions.
Ready to submit your entry to the OTC Marketing Awards 2023? Enter today to be in with a chance of winning a prestigious OTC Marketing Award
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The OTC Marketing Awards recognise and reward the best of the British OTC industry. These unique and highly esteemed awards, focus exclusively on the suppliers of OTC products - from non-prescription medicines and food supplements, to selected unlicensed healthcare products, across the pharmacy, retail and grocery sectors. As a sponsor, you will benefit from months of targeted, high-profile branding to the UK OTC industry, before, during and after the Awards.
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As a Dexcel Pharma® brand, Pyrocalm Control 20mg Gastro-Resistant Tablets is the first branded omeprazole 20mg available over the counter that provides up to 24 hour confidence in heartburn control. It can be used for the short-term treatment of reflux symptoms (including heartburn and acid reflux) in adults aged 18+, including pregnant and breastfeeding women. Dexcel Pharma® is synonymous with innovation. We strive to identify and address unmet patient needs through the development of widely available products which not only help people to lead healthier lives but to also live well. We continue to expand our OTC presence in the UK through the innovative advancement of brands such Pyrocalm Control. Where others see obstacles, we see opportunities.
Skills in Healthcare is part of Alliance Healthcare’s Services Division, and engages with manufacturers and Healthcare Professionals across all healthcare channels to bring Brand and Healthcare Professionals together for the benefit of patients and consumers. Through Skills in Healthcare, we provide our clients with a professional set of brand service support capabilities that effectively drive; recommendation, distribution, display and compliance for products. With our specialist healthcare knowledge, we understand our clients' needs and provide flexible cost-effective solutions, with a unique combination of capabilities targeted at realising your brand's potential. These include Healthcare Professional training and education solutions, as well as bespoke service design and implementation tailored to specific therapies and therapy areas. We work with manufacturer clients across the full product portfolio from licensed medicines to health & beauty products, and provide resources and services which complement our leading wholesale and distributor offerings of pharmaceutical, medical and healthcare products, serving over 16,200 pharmacies, hospitals and dispensing doctors throughout the UK on a twice daily basis. We have an essential role to play in the medical supply chain for our end user, the patient, and with Alliance Healthcare, we are united in our responsibility to create healthier futures.
PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK. These are medicines, including traditional herbal remedies, self care medical devices and food supplements that can be sold at pharmacies, or retail outlets such as supermarkets and convenience stores, without a prescription.
It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members.
Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products.
This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.
The OTC Marketing Awards are now in the 28th year of connecting hundreds of pioneers in global healthcare. Take a look back at our previous Awards and winners.
