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Key business questions answered:
• How much revenue potential does my product/portfolio really have?
• What are the best opportunities for growth?
• How do I position (differentiate) my product vs. the competition?
• What levers / customer behaviors can I move to drive growth most effectively? Efficiently?
• How should I allocate marketing resources across countries, products, or customer segments?
• Who is over- or under-performing? What performance benchmarks should I be guided by?
• Which pricing strategy will maximize my revenue stream?
• How will the competitive landscape change over the next several years?
• What is my revenue forecast under different scenarios?
• What impact will external events have on my forecast?
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