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Issue

 

Our client asked us to help support their CNS product portfolio strategy by helping to understand the clinical and commercial potential of the schizophrenia market

 

Approach

  • Our team evaluated the market opportunity by:
  • Mapping clinical pathways and patient segments
  • Providing a detailed characterization of the current competitive landscape
  • Mapping high probability/high impact future market trends
  • Modeling the implications of market events on the overall market, as well as our client’s product portfolio
  • Assessing pricing and reimbursement potential
  • We worked with our client to design a comprehensive research program that included:
  • 26 KOL interviews and survey completed by 252 treating psychiatrists distributed across the US, EU, and Japan

 

Outcome

 

Our Consultants delivered a comprehensive overview of the market, products and stakeholders, along with a product attribute analysis, product forecast, and pricing & reimbursement potential for the US, EU, and JP

 

Next steps

For a personal discussion, please contact Richard Veal:  

richard.veal@informa.com

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