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Issue 

Our client was developing a product for the treatment of Tardive Dyskinesia (TD) and Tourette’s Syndrome (TS). The client was looking to develop a deeper understanding of the payer landscape in Europe and Japan as part of an overall market opportunity assessment

Approach

  • We leveraged all proprietary and public data sources and collated existing data provide by the client.
  • We conducted primary market research with treating physicians and payers (n=30) in the form of TDIs lasting 45 minutes.

Outcome

  • The output of this project entailed a comprehensive disease assessment which provided our client with actionable insights around patient dynamics, current and future disease management, unmet needs and competitive environment
  • The client used our analysis to inform pricing & reimbursement decisions for their project in the geographies of interest
  • Our analysis further informed the client’s positioning strategies and decisions on how to differentiate their product against competitors

 

Qualitative Market Research with Payers in the EU and Japan from Pharma Intelligence

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