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Company may have violated FDA’s preapproval promotion restrictions by discussing compassionate use option with Joe Biden’s team and by publicizing it on TV, highlighting the fine line between making the general public aware of expanded access and touting an investigational product as useful for a particular illness.
Reckitt Benckiser's TV ad for Nurofen in New Zealand drew numerous complaints for being "socially irresponsible" during the COVID-19 pandemic.
When circumstances make meeting in person an impossibility, Skipta Gather is there. Don’t miss out on reaching your target audience because travel is curtailed and meetings are cancelled. Use Skipta Gather to conduct virtual sessions with verified physicians and get the job done.
The challenges presented by COVID-19 are likely to lead to a busy and stressful period for physicians. Therefore, it is important more than ever before that pharma companies reach physicians on the channels they trust. Skipta Gather lets you conduct virtual sessions with physicians selected according to your criteria.
Awareness, Lead generation
Get valuable tips to maximize your webinar success from Informa Pharma Intelligence when you download our infographic. Learn the proven tactics our pharma marketing experts employ when planning our own webinar events
Lead generation, Thought leadership
From choosing the right audience to measuring campaign results, follow these 5 tips when planning your successful content marketing campaign.
London – 6 March, 2020 – The best in the British OTC industry were honoured during the dazzling OTC Marketing Awards 2020 ceremony at the Royal Lancaster London hotel in Hyde Park on 5 March. Industry luminaries from across the UK and beyond gathered for the gala dinner and awards presentation, as Informa Pharma Intelligence recognised the top achievements of the year across a full range of OTC activities.
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