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NEW YORK (Oct. 14, 2022) – Citeline Connect, an end-to-end clinical trial engagement and recruitment solution, seeking to incorporate the patient voice during the design stage of custom clinical trial websites, partners with Savvy Cooperative, a research platform that connects diverse patients and caregivers with accessible and interactive ways to share their experiences with health innovators, for patient feedback on the end-user experience.

During the two-day project, 15 patients analyzed visuals and provided their feedback on different elements of a Citeline Connect clinical trial landing page, screening questions, and post-screen interactions. Specific feedback focused on trial details such as side effects, recruitment of diverse applicants, eligibility criteria, and patient-centric aspects such as plain language and user-friendliness. 

“When someone starts researching clinical trial options, they are met with a tidal wave of information,” said Christina Masturzo, Citeline Connect Head of Product, Patient Engagement & Recruitment. “We partnered with Savvy because they could connect us directly with patients and ensure the voice of patients is reflected in our work. We want to build educational content that will help patients with their decision to participate. The best way we can do that is to learn from them directly through the research that Savvy offers.”

“Patients are dealing with enough on top of weighing the decision to commit to a clinical trial. The kindest — and frankly most effective — thing we can do is make that experience as easy, reassuring, and informative as possible,” said Jen Horonjeff, CEO & Founder of Savvy Cooperative. “Together, we asked a diverse group of patients who have clinical trial experience to use their expertise to create a more informed and supportive clinical trial experience. We are thrilled that the Citeline Connect team values patient experience, and chose to unlock actionable insight throughout their development process.”

Citeline Connect has integrated learnings from the project into a set of best practices used in creating clinical trial websites for sponsors. Websites designed following these guidelines and based on the new user experience have seen an average 6% decline in visitor drop-off rate.

For additional details, read the full case study on the project.


About Citeline Connect

Citeline Connect is the most comprehensive solution for clinical trial engagement and recruitment. This solution revolutionizes how patients find and enroll in clinical research across the globe by combining the power of data-driven technology with the reach of proprietary HCP networks and 85+ pre-vetted partners from an industry-first patient referral collective. For more information, visit

About Savvy Cooperative

Savvy Cooperative is the first and only patient-owned public benefit co-op that helps the healthcare industry get the patient insights they need to create better patient-centered products and services. Savvy’s research platform allows companies and innovators to connect directly with diverse patients and caregivers across rare and common conditions in order to participate in market research, user-testing, consumer insights and co-design opportunities. Savvy was named one of Entrepreneur magazine’s 50 Most Daring Entrepreneurs for its unique model that empowers patients to use their health experiences and leverage their networks to increase diversity and inclusion in product development and commercialization. For more information about Savvy Cooperative, please visit

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