Citeline Connect Partners with Helium SEO to Provide Traffic Optimization Services for Its Clinical Trial Websites

NEW YORK, New York – Aug. 27, 2021 –Citeline Connect, the all-in-one clinical trial recruitment platform developed by Informa Pharma Intelligence, has partnered with Helium SEO to provide expert search engine optimization services to customers of its clinical trial website solution.

A recent survey on clinical trial participation conducted by Informa Pharma Intelligence and Rare Patient Voice revealed that 47% of those who have not participated in a clinical trial could not find nearby trials relevant to their disease/condition. Among participants, sources of online information included internet searches and pharmaceutical company websites; however, 77% of these respondents did not use ClinicalTrials.gov.

To help Citeline Connect-powered clinical trialwebsites rank higher in search results — driving traffic and, ultimately, recruiting clinical trial participants — Helium SEO provides the following services:

• Analyzing keywords related to specific therapeutic areas and high-value patient
  segments to ensure compliance with Google algorithms
• Employing proprietary technology to find and build links to related websites,
  boosting the website’s authority
• Developing landing pages and content to attract and educate the public about
  clinical trials in general, as well as the sponsor’s specific trials

According to a BrightEdge study, organic search drives 53% of website traffic. What’s more, Moz statistics show that the first page of Google search results captures as high as 92% of search traffic clicks. Google’s algorithm has more than 200 ranking factors, and it is constantly changing.

“As a technology professional, I know how crucial SEO is to the success of a website,” said Mike Wenger, Vice President of Patient Engagement for Informa Pharma Intelligence. “And, as a patient myself, I also know how frustrating it can be when you are searching for information online and come up empty-handed. That’s why at Citeline Connect we are thrilled to provide our trial website customers the level of expertise that Helium SEO offers.”

Timothy Warren, CEO of Helium SEO, emphasizes the importance of website optimization: “If your website cannot be found in Google search, your efforts are wasted. We’re excited to be working with Citeline Connect on optimizing these clinical trial websites and, in turn, to make them more accessible to patients.”

For more information on Citeline Connect, visit Informa Pharma Intelligence or contact pharma@informa.com.

About Citeline Connect

Citeline Connect, developed by Informa Pharma Intelligence, is the all-in-one clinical trial recruitment platform that accelerates trial enrollment via innovative technology and services. Informa Pharma Intelligence, the global business intelligence provider for the biopharma industry,  powers a full suite of analysis products – including Datamonitor Healthcare™, 
Sitetrove™, Trialtrove™, Pharmaprojects™, Biomedtracker™, Scrip™, Pink Sheet™ and In Vivo™ – to deliver the data needed by the pharmaceutical and biomedical industry to make decisions and create real-world opportunities for growth.

With more than 400 analysts keeping their fingers on the pulse of the industry, no key disease, clinical trial, drug approval or R&D project isn’t covered through the breadth and depth of data available to customers. For more information, visit pharmaintelligence.informa.com.

About Helium SEO
Helium SEO is a completely unique digital marketing company that utilizes artificial intelligence and machine learning to build highly efficient systems for SEO and SEM that far outperform traditional agencies. Headquartered in Cincinnati, OH with four offices across the US, Helium employs over 50 full-time employees and serves clients like PetSmart, Honeywell, Fifth Third, Lands’ End, Xavier University and many more. Helium's team of search marketing experts strive every day to drive better ROI for their clients. They believe the modern digital marketing campaign must be invented by marketers and built by engineers in order to effectively leverage modern technology to bring in new clients and optimize your marketing spend. For more information, visit helium-seo.com/ or call 513-563-3065.

Informa Pharma Intelligence PR Contact

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