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London – 5th March, 2020 – Informa Pharma Intelligence is pleased to announce that the 25th Annual OTC Marketing Awards will be held on Thursday, March 5, 2020. The ceremony for this year’s awards, which recognise the best of the British OTC industry, will return to the Royal Lancaster, London, UK.

“We congratulate the Awards on 25 years in the UK consumer healthcare industry,” commented Tom Gallen, HBW Insight’s managing editor, Europe. “We look forward to raising a glass with all the winners and attendees as we celebrate excellence across the industry at the fantastic Royal Lancaster London hotel in Hyde Park in March.”

Since 1995, the OTC Marketing Awards has focused exclusively and entirely on suppliers of OTC products – non-prescription medicines, food supplements and selected unlicensed healthcare products – across pharmacy, retail and grocery.

The awards span 19 different categories as unique as the event itself, including a new category for this year: Most Creative OTC Campaign. Categories are split into Principal Awards (free to enter and no supporting evidence is required), and Entered Awards (there is an entry fee and supporting evidence is required), with the addition of Outstanding Contribution to the OTC Industry 2020 (entries are not accepted for this category.) The Awards cover all aspects of the OTC industry, with categories such as OTC Company of the Year, Best OTC Social Media Campaign, Best OTC Public Relations for a Medicine and Most Innovative New OTC Product.

“We are particularly excited about the new categories,” he continued, “which reflect a dynamic consumer healthcare market in the UK.”

For a full list of awards categories and details on how to enter, visit

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At Pharma Intelligence, global teams of subject area experts follow and analyze key diseases, clinical trials, drug approvals and R&D activities as part of the breadth and depth of data available to customers. For more information visit

About the OTC Marketing Awards

Now in its 25th year, the silver anniversary of the OTC Marketing Awards promises to be bigger than ever before. These unique Awards are open to all British OTC companies, including retailers operating in the UK and their agencies or associates. Entries are exclusively for OTC brands marketed in the UK, such as: licensed non-prescription medicines; unlicensed food supplements; herbal and homoeopathic remedies; medical devices; and other selected unlicensed healthcare products.

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