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NEW YORK, May 17, 2022 — The Client Marketing Team of Informa Pharma Intelligence, the global business intelligence provider for the biopharma industry, has been named as one of the 2022 PM360 ELITE 100 in the Marketing Team category.

PM360 is the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors. Now in its eighth year, the PM360 ELITE Awards (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.  

When marketers scrambled to adapt to virtual life during the COVID-19 lockdown, the Informa Pharma Intelligence Client Marketing Team was ready to support its clients. Between 2020 and 2022, the team delivered more than 265 custom content marketing campaigns, achieved over 44,000 content downloads and virtual event registrants, successfully driving leads, building awareness and generating pipeline for over 105 life science clients. The team used a variety of digital tactics, such as multi-day virtual events, industry trend reports, qualitative user interviews, and direct messaging. More than 100 leading industry experts and thought leaders from around the globe contributed to a wide range of online panels, workshops, focus groups, and webinars.

“This award is a reflection of how adaptable and quick-acting our team is,” said Chris Sadler, Director of Market Engagement, Planning and Operations. “We didn’t miss a beat, seamlessly transitioning to an all-digital format. This reinforced our clients as industry thought leaders and  ensured that they would continue to reach their own customers and prospects in order to grow their businesses.” 

The PM360 ELITE Awards recognize individuals and teams who have made a significant impact on the life sciences and healthcare industries throughout their careers. More than 500 submissions across 20 categories were received, and nominees were selected by based on their accomplishments; testimonials from supervisors, clients, and colleagues; and supporting evidence reflecting the impact of their efforts.

“Many of this year’s winners sprang into action to improve areas the pandemic exposed as needing changes, including addressing health equity, social determinants of health, clinical research, patient access and affordability, and much more,” said Anna Stashower, CEO and Publisher of PM360. “That’s what makes them the most influential people our industry has to offer — their ability to push the industry forward to make healthcare better for all.”

The winners are profiled in PM360’s May 2022 issue. You can read their profiles online at https://www.pm360online.com/the-2022-pm360-elite-100.

 

For more information on Informa Pharmaceutical Marketing Services, visit Informa Pharma Intelligence or contact pharma@informa.com.

 

About Informa Pharma Intelligence

Informa Pharma Intelligence powers a full suite of analysis products — Datamonitor Healthcare™, Sitetrove™, Trialtrove™, Pharmaprojects™, Biomedtracker™, Scrip™, Pink Sheet™ and In Vivo™ — to deliver the data needed by the pharmaceutical and biomedical industry to make decisions and create real-world opportunities for growth.

With more than 400 analysts keeping their fingers on the pulse of the industry, no key disease, clinical trial, drug approval or R&D project isn’t covered through the breadth and depth of data available to customers. For more information visit pharmaintelligence.Informa.com

 

About PM360

PM360 is the premier magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

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Media Contacts 
Diffusion PR for Informa Pharma Intelligence
informapharma@diffusionpr.com

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