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This report examines the extent to which order of market entry influences the prospects of achieving a satisfactory return on investment for companies developing branded generic and generic inhaled products. The results emphasize the importance of developers making frank assessments of their ability to reach the market ahead of their competitors.

Profitability Assessment of Branded Generic Inhalers

Included in this report:

Analysis and interpretation of EU and US regulation relating to branded generic and generic orally inhaled products

Economic assessment (NPV analysis) of branded generic and generic Advair and Symbicort competitors that will launch in the EU and US


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