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London – 6 March, 2020 – The best in the British OTC industry were honoured during the dazzling OTC Marketing Awards 2020 ceremony at the Royal Lancaster London hotel in Hyde Park on 5 March. Industry luminaries from across the UK and beyond gathered for the gala dinner and awards presentation, as Informa Pharma Intelligence recognised the top achievements of the year across a full range of OTC activities.

The biggest winners at the OTC Marketing Awards 2020 were Perrigo and Teva with three each. Perrigo picked up OTC Launch of the Year and OTC Brand Revitalisation of the Year for Bronchostop, as well as the coveted Company of the Year Award. Meanwhile, Teva took home two Awards for their innovative and successful Infacol campaigns, plus the Best Big Budget OTC Marketing Campaign Award for Sudocrem.

Other winners of the evening included Pfizer, presented with OTC Brand of the Year for Viagra Connect, while Tesco Pharmacy was recognised as Best OTC Multiple Retailer of the Year.

For the full list of winners, click here:

“A huge congratulations to the 19 winners at the 25th OTC Marketing Awards. The standard of entries was incredibly high this year, reflecting the level of creativity and innovation in the British consumer healthcare market. To win an OTC Award is an outstanding achievement and something to be celebrated.”

Begun in 1995, the OTC Marketing Awards focuses exclusively on the outstanding achievements of OTC product suppliers across pharmacy, grocery and retail, including suppliers of non-prescription medicines, food supplements, and selected unlicensed healthcare products. Twenty-five years later, the event has firmly established itself at the most prestigious and highly anticipated in the British OTC industry. Attendees have the opportunity to mingle with leaders, colleagues, peers, and other innovators in the industry during a glamorous evening that includes a networking drinks reception, awards presentation ceremony, and gala dinner.

“Our thanks go to all participants in this year’s event that helped us to mark the Silver Anniversary of the OTC Marketing Awards in style. The evening was a great reminder of all that is good about the British consumer healthcare industry and a fitting way to celebrate the achievements of all those who play a part in its continued success.”
For more information about the OTC Marketing Awards, contact Natalie Cornwell:
Email:; telephone: +44 (0) 7827 993 776


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