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Launching a product is just the start

Ear to the ground

Ear to the ground

Engaging physicians as they familiarize themselves with a new product is vital to driving uptake, building confidence, and maximising brand performance. 

Skipta enables continuous monitoring of brand performance and awareness. It allows marketers to stay on top of the dialog around their product and disease area, helping direct targeted, effective follow-on campaigns.

Suggested Skipta tactics


Broadcast banners including SmartReach Programmatic Audience Extension 


Branded showcases


eNewsletters and eAlerts


Competes – Quizzes on topics relevant to your brand


Online Lectures to expand your regional speaker programs


Skoop branded emails


In-stream posts

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