Market research via GATHER
Preparing the ground prior to product launch is more important than ever, given growing competition and pricing pressures. Preparation means properly understanding HCP’s needs and building awareness of disease states and how new products can address those needs.
Time-constrained HCPs are more selective in their choice of trusted information sources. The upshot: carefully targeted, cost-effective marketing plays a decisive role in commercial outcomes. Engaging and soliciting views from customers via a secure, trusted online environment gives marketers the best chance of success.