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Product Launch

Product Launches

Raising awareness

Creating “noise” around a new product launch – not just through standard marketing campaigns, but via conversations and debates - is instrumental to ensuring a new brand is front-of-mind. Skipta’s status as a trusted, peer-to-peer network covering most US physicians makes it the perfect platform to achieve product awareness. If health care providers are talking about a new brand, a successful launch is more likely.

Suggested Skipta tactics


Broadcast banners including SmartReach Programmatic Audience Extension 


eNewsletters and eAlerts


Branded showcases


Skoop branded emails


In-stream posts


Featured Discussions – seeded conversation starters

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