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Targeting by specialty, ICD-10 …and even by specific HCPs

Reaching the right HCP audience

The platform’s 25 communities – from neurologists and nephrologists, to pathologists and psychiatrists – enable top-level selection of specialties or interest areas.

Over a dozen focus areas concentrated around specific diseases, such as migraine or multiple myeloma, Covid-19 or sleep disorders provide a further layer of audience selection.

Hospital diagnosis and treatment code data - ICD-10 data - around particular conditions is another route to reaching the most relevant audience.

Finally, individual healthcare providers identified by a brand team, including those outside the Skipta community, can be prioritized and included on highly personalised target lists for a given brand or product suite.

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