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The platform’s 25 communities – from neurologists and nephrologists, to pathologists and psychiatrists – enable top-level selection of specialties or interest areas.
Over a dozen focus areas concentrated around specific diseases, such as migraine or multiple myeloma, Covid-19 or sleep disorders provide a further layer of audience selection.
Hospital diagnosis and treatment code data - ICD-10 data - around particular conditions is another route to reaching the most relevant audience.
Finally, individual healthcare providers identified by a brand team, including those outside the Skipta community, can be prioritized and included on highly personalised target lists for a given brand or product suite.
These levels of targeting enable pharma marketers to dial into hand-picked audience groups, using tailored campaigns and messages that are most likely to resonate with those particular experts.
It’s personalized marketing, in an age of personalized medicine.
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