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We are in an era where there are more targeted drug launches than ever before. The market itself has also changed – healthcare professionals (HCPs) and patients are learning about treatments and innovations faster than ever before thanks to social media.
With in-person sales visits still restricted and changes forever in many practices, digital channels – and social media in particular – are key to marketing success.
Explore which topics garner the most attention among physicians in P2P (peer-to-peer) discussions Gain insight into which healthcare professionals are engaged per each campaign
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